Research Publications for Fabrice Desmarais

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Author's Publications

Publications ByDESMARAIS, Fabrice

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  • Desmarais, F. (2017). Who is the athlete endorser? A cross-cultural exploration of advertising practitioners' views. Journal of Global Marketing, 30(1), 12-30. doi:10.1080/08911762.2016.1250976

  • Desmarais, F., & Wallace, C. (2017). The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor. Sport Management Review, online, 16 pages. doi:10.1016/j.smr.2017.10.001

  • Desmarais, F. (2017). DIY in the DNA: Macro context and national myth as enduring advertising discourse. Hermes: Journal of Language and Communication in Business, 56, 181-200. doi:10.7146/hjlcb.v0i56.97231

  • Desmarais, F., & Bruce, T. (2016). The power of stereotypes: Anchoring images through language in live sports broadcasts. In R. Boyle (Ed.), Sport and Communication: Volume II: Sport, Media and Communicating
    (pp. 141-164). Sage Publications.

  • Desmarais, F., & Farquhar, K. (2016). Building goodwill or ill will? On the importance of sponsors respecting national sports publics. In Barcelona PR Meeting (pp. 40 pages). Palau Macaya, Barcelona, Spain.

  • Wallace, C., & Desmarais, F. (2016). Activism and national identity: Online community responses to a public relations crisis. In Annual Conference of the Bibliographical Society of Australia and New Zealand. Hamilton, New Zealand.

  • Desmarais, F. (2015). Caught in an inconvenient nation-branding promise: the problematic '100% pure New Zealand'. Interdisciplinary Environmental Review, 16(1), 1. doi:10.1504/IER.2015.069395

  • Desmarais, F. (2015). Tensions in representations of New Zealand's clean and green image: 100% greenwashing or real pure advantage?. In Le Developpement Durable En Oceanie: Vers Une Ethique Novelle? (pp. 269-284). France: Presses Universitaires de Provence.

  • Desmarais, F., Fernandez, S., & Gancille, J. (2014). Responsible advertising for sustainable development: The case of French responsible agencies. In R. Varey, & M. Pirson (Eds.), Humanistic Marketing (pp. 216-230). Palgrave MacMillan.

  • Desmarais, F. (2014). Self-regulation of advertising. In Richard Varey (Ed.), New Zealand Law for Marketers (pp. 515-545). LexisNexis.

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