Research Publications for Fabrice Desmarais

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Author's Publications

Publications ByDESMARAIS, Fabrice

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  • Desmarais, F. (2017). Who is the athlete endorser? A cross-cultural exploration of advertising practitioners' views. Journal of Global Marketing, 30(1), 12-30. doi:10.1080/08911762.2016.1250976

  • Desmarais, F., & Farquhar, K. (2016). Building goodwill or ill will? On the importance of sponsors respecting national sports publics. In Barcelona PR Meeting (pp. 40 pages). Palau Macaya, Barcelona, Spain.

  • Wallace, C., & Desmarais, F. (2016). Activism and national identity: Online community responses to a public relations crisis. In Annual Conference of the Bibliographical Society of Australia and New Zealand. Hamilton, New Zealand.

  • Desmarais, F. (2015). Caught in an inconvenient nation-branding promise: the problematic '100% pure New Zealand'. Interdisciplinary Environmental Review, 16(1), 1. doi:10.1504/IER.2015.069395

  • Desmarais, F. (2015). Tensions in representations of New Zealand's clean and green image: 100% greenwashing or real pure advantage?. In Le Developpement Durable En Oceanie: Vers Une Ethique Novelle? (pp. 269-284). France: Presses Universitaires de Provence.

  • Desmarais, F., Fernandez, S., & Gancille, J. (2014). Responsible advertising for sustainable development: The case of French responsible agencies. In R. Varey, & M. Pirson (Eds.), Humanistic Marketing (pp. 216-230). Palgrave MacMillan.

  • Desmarais, F., & Singh-Ladhar, J. (2014). International marketing. In Richard Varey (Ed.), New Zealand Law for Marketers (pp. 583-641). LexisNexis.

  • Shao, Y., Desmarais, F., & Weaver, C. K. (2014). Chinese advertising practitioners' conceptualisation of gender representation. International Journal of Advertising, 33(2), 329-350. doi:10.2501/ija-33-2-329-350

  • Desmarais, F. (2014). Global Issues in Selecting Athlete Endorsers for National Markets: A Macroinvestigation. Journal of Global Marketing, 27(5), 308-328. doi:10.1080/08911762.2014.931502

  • Desmarais, F. (2014). Self-regulation of advertising. In Richard Varey (Ed.), New Zealand Law for Marketers (pp. 515-545). LexisNexis.

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