Research Publications for Athol M (Mark) Kilgour
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O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2017). Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development. Journal of Advertising Research, online, 39 pages.
Larke, R., Kilgour, M., & John, S. (2016). Tourist growth and the implications for retail marketing strategy: Insights from Japan. Journal of Travel and Tourism Marketing, 33(5), 658-670. doi:10.1080/10548408.2016.1167359
O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2016). Structural drivers of creativity. In ICORIA 2016 (pp. 13 pages). Ljubljana.
O'Connor, H., Koslow, S., Kilgour, M., & Sasser, S. (2016). Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand agencies. Journal of Advertising, 45(1), 147-155. doi:10.1080/00913367.2015.1085821
Kilgour, M., Koslow, S., & Sasser, S. (2015). Creative assessment: Are evaluation difficulties limiting creativity?. In 2015 Global Conference of the American Academy of Advertising. Auckland, New Zealand.
Kilgour, M. (2015). How do we encourage creativity?. In MGSM Research Seminar Series, Macquarie University.
Kilgour, M., Sasser, S., & Larke, R. (2015). How to achieve a social media transformation. Advances in Advertising Research, VI, 25-36.
Tarak, R., & Kilgour, A. M. (2015). Analyzing the demand characteristics of Muslim consumers in the United Kingdom for the New Zealand Halal meat: Working Papers in Marketing (01/15). University of Waikato.
Larke, R., Kilgour, M., & John, S. P. (2015). Ahead of the game: Informing the marketing strategy of Japanese retailers targeting inbound tourists. In Kuala Lumpur International Business and Social Science Research Conference (pp. 3 pages). Kuala Lumpur, Malaysia.
Kilgour, M., Sasser, S., & Larke, R. (2015). The social media transformation process: curating content into strategy. Corporate Communications: an international journal, 20(3), 326-343. doi:10.1108/CCIJ-04-2014-0027