Research Publications for Athol M (Mark) Kilgour
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O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2017). Towards a governance framework for advertising ouput. In 16th International Conference on Research in Advertising (ICORIA) 2017. Ghent, Belgium.
O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2017). Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development. Journal of Advertising Research, online, 39 pages. doi:10.2501/JAR-2017-015
Kilgour, M. (2017). Studying creativity across different domains: Advertising. In J. Kaufman, V. Glaveanu, & J. Baer (Eds.), The Cambridge Handbook of Creativity across Domains (pp. 325-344). Cambridge University Press.
O'Connor, H., Koslow, S., Kilgour, M., & Sasser, S. (2016). Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand agencies. Journal of Advertising, 45(1), 147-155. doi:10.1080/00913367.2015.1085821
O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2016). Structural drivers of creativity. In ICORIA 2016 (pp. 13 pages). Ljubljana.
Larke, R., Kilgour, M., & John, S. (2016). Tourist growth and the implications for retail marketing strategy: Insights from Japan. Journal of Travel and Tourism Marketing, 33(5), 658-670. doi:10.1080/10548408.2016.1167359
Kilgour, M., Sasser, S., & Larke, R. (2015). The social media transformation process: curating content into strategy. Corporate Communications: an international journal, 20(3), 326-343. doi:10.1108/CCIJ-04-2014-0027
Kilgour, M., Sasser, S., & Larke, R. (2015). How to achieve a social media transformation. Advances in Advertising Research, VI, 25-36.
Tarak, R., & Kilgour, A. M. (2015). Analyzing the demand characteristics of Muslim consumers in the United Kingdom for the New Zealand Halal meat: Working Papers in Marketing (01/15). University of Waikato.
Kilgour, M., Koslow, S., & Sasser, S. (2015). Creative assessment: Are evaluation difficulties limiting creativity?. In 2015 Global Conference of the American Academy of Advertising. Auckland, New Zealand.