Research Publications for Roger W Brooksbank

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Author's Publications

Publications ByBROOKSBANK, Roger W

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  • Brooksbank, R. W., Subhan, Z., & Calderwood, R. (2016). Marketing's contribution to strategic decision-making: Manufacturers in an emerging versus mature market. In Marketing in a Post-Disciplinary Era (pp. 906-913). Christchurch, New Zealand: University of Canterbury.

  • Brooksbank, R. (2016). WMS Sales Academy - Marketing Strategy Case Study. Waikato Management School.

  • Brooksbank, R., & Subhan, Z. (2016). 7 steps to cultural heaven. Journal of Sales Transformation, April(2.2), 24-27.

  • Brooksbank, R. (2016). Waikato University's Roger Brooksbank on why marketers need to put customers first. StopPress, May 13, 7 pages.

  • Rader, S., Brooksbank, R., Subhan, Z., Lanier, C., Flint, D., & Vorontsova, N. (2016). Toward a theory of adoption of mobile technology devices: An ecological shift in life-worlds. Academy of Marketing Studies Journal, 20(3), 38-61.

  • Brooksbank, R., Subhan, Z., Garland, R., & Rader, S. (2015). Strategic marketing in times of recession versus growth: New Zealand manufacturers. Asia Pacific Journal of Marketing and Logistics, 27(4), 600-627. doi:10.1108/APJML-10-2014-0155

  • Walmsley, A., & Brooksbank, R. (2015). Code Avengers Ltd - Marketing Strategy Case Study. Waikato Management School.

  • Rader, S., Lanier, Jr, C., Subhan, Z., Flint, D., & Brooksbank, R. (2015). Upwardly mobile with no place to go: A cross-cultural investigation into consumers' constrained consumption experiences. Academy of Marketing Studies Journal, 19(1), 225-249. Retrieved from

  • Subhan, Z., Brooksbank, R., Garland, R., & Rader, S. (2015). Adoption of strategic marketing practices among Indian manufacturers. Academy of Marketing Studies Journal, 19(1), 48-68. Retrieved from

  • Rader, C., Subhan, Z., Lanier, C. D., Brooksbank, R., Yankah, S., & Spears, K. (2014). CyberRx: Emerging social media marketing strategy for pharmaceuticals. International Journal of Pharmaceutical and Healthcare Marketing, 8(2), 193-225. doi:10.1108/IJPHM-05-2013-0027

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