Research Publications for Roger W Brooksbank
Welcome to the University of Waikato research publications search page. This database includes all research publications produced by the University from 1998.
Use our Online Phonebook to contact our current staff members.
Brooksbank, R. W., Subhan, Z., & Calderwood, R. (2016). Marketing's contribution to strategic decision-making: Manufacturers in an emerging versus mature market. In Marketing in a Post-Disciplinary Era (pp. 906-913). Christchurch, New Zealand: University of Canterbury.
Brooksbank, R. (2016). WMS Sales Academy - Marketing Strategy Case Study. Waikato Management School.
Brooksbank, R., & Subhan, Z. (2016). 7 steps to cultural heaven. Journal of Sales Transformation, April(2.2), 24-27.
Brooksbank, R. (2016). Waikato University's Roger Brooksbank on why marketers need to put customers first. StopPress, May 13, 7 pages.
Rader, S., Brooksbank, R., Subhan, Z., Lanier, C., Flint, D., & Vorontsova, N. (2016). Toward a theory of adoption of mobile technology devices: An ecological shift in life-worlds. Academy of Marketing Studies Journal, 20(3), 38-61.
Brooksbank, R., Subhan, Z., Garland, R., & Rader, S. (2015). Strategic marketing in times of recession versus growth: New Zealand manufacturers. Asia Pacific Journal of Marketing and Logistics, 27(4), 600-627. doi:10.1108/APJML-10-2014-0155
Walmsley, A., & Brooksbank, R. (2015). Code Avengers Ltd - Marketing Strategy Case Study. Waikato Management School.
Rader, S., Lanier, Jr, C., Subhan, Z., Flint, D., & Brooksbank, R. (2015). Upwardly mobile with no place to go: A cross-cultural investigation into consumers' constrained consumption experiences. Academy of Marketing Studies Journal, 19(1), 225-249. Retrieved from http://www.alliedacademies.org/public/journals/JournalDetails.aspx?jid=12
Subhan, Z., Brooksbank, R., Garland, R., & Rader, S. (2015). Adoption of strategic marketing practices among Indian manufacturers. Academy of Marketing Studies Journal, 19(1), 48-68. Retrieved from http://www.alliedacademies.org/public/journals/JournalDetails.aspx?jid=12
Rader, C., Subhan, Z., Lanier, C. D., Brooksbank, R., Yankah, S., & Spears, K. (2014). CyberRx: Emerging social media marketing strategy for pharmaceuticals. International Journal of Pharmaceutical and Healthcare Marketing, 8(2), 193-225. doi:10.1108/IJPHM-05-2013-0027