EXMBM522

Marketing Strategy

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): EXPM510

Note: This paper is only available as part of an approved programme of study and not as an elective.

Trimesters and Locations

Occurrence Code When taught Where taught
24C (HAM)C Trimester : 11 Nov 2024 - 16 Feb 2025 Hamilton
EXMBM522-24C (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

EXMBM522-24B (HAM) has been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
24B (HAM)B Trimester : 8 Jul 2024 - 3 Nov 2024 Hamilton
EXMBM522-24B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Marketing Strategy (EXMBM522)

DayStartEndRoomDates
Mon11:00 AM2:00 PMMSB.1.36 / MSB.1.37Nov 11 - Dec 22

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details


Indicative Fees for Marketing Strategy (EXMBM522)

Occurrence Domestic International
 Tuition Resource 
24C (HAM) $1072 $4516
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2023 paper outlines are available for (EXMBM522). Please contact the Faculty or School office for details on 2024 outlines.

Additional Information

Available Subjects:  Management | Technology Innovation in Business

Other available years: Marketing Strategy - EXMBM522 (2023) , Marketing Strategy - EXMBM522 (2022) , Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)

Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 29 March 2024 4:32am

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