MRKTG101

Fundamentals of Successful Marketing

2024

15

100

A Trimester, B Trimester, and other teaching periods

Hamilton, Online, Tauranga, Hamilton Waikato College, National Economics University, Vietnam, Zhejiang University City College, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations

  • 24C (HWC)
    Cancelled
    Contact the School or Faculty Office for more information.
24A (HAM)
Paper outline 		A Trimester :
26 Feb 2024 - 23 Jun 2024 		Hamilton On-campus 100% internal assessment
24A (NET)
Paper outline 		A Trimester :
26 Feb 2024 - 23 Jun 2024 		Online Online 100% internal assessment
24A (TGA)
Paper outline 		A Trimester :
26 Feb 2024 - 23 Jun 2024 		Tauranga On-campus 100% internal assessment
24B (HAM)
Paper outline 		B Trimester :
08 Jul 2024 - 03 Nov 2024 		Hamilton On-campus 100% internal assessment
24B (HWC)
Paper outline 		B Trimester :
08 Jul 2024 - 03 Nov 2024 		Hamilton Waikato College On-campus 100% internal assessment
24B (NET)
Paper outline 		B Trimester :
08 Jul 2024 - 03 Nov 2024 		Online Online 100% internal assessment
24C (HWC)
 Cancelled Contact the School or Faculty Office for more information.
24G (HAM)
Paper outline 		G Semester :
11 Nov 2024 - 22 Dec 2024 		Hamilton 100% internal assessment
24VB (VTN)
Paper outline 		29 Jul 2024 - 24 Nov 2024 National Economics University, Vietnam On-campus 100% internal assessment
24X (ZUC)
Paper outline 		02 Sep 2024 - 19 Jan 2025 Zhejiang University City College, Hangzhou China On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

HWC and NWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information. The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.

Timetabled lectures and tutorials

24A (HAM) 24A (TGA) 24B (HAM) 24B (HWC) 24G (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM - Feb 26 - Jun 2
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 12:00 PM - 2:00 PM TCBD.2.03, Tauranga Feb 27 - Jun 2
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 2:00 PM - 4:00 PM - Jul 8 - Oct 13
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 2:00 PM - 4:00 PM - Jul 9 - Oct 13
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 10:00 AM - 2:00 PM MSB.1.20, Hamilton Nov 12 - Dec 22
Lecture 2 Thur 10:00 AM - 2:00 PM MSB.1.21 / MSB.1.20, Hamilton Nov 14 - Dec 22
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
24A (HAM) $913
24A (NET) $913
24A (TGA) $913
24B (HAM) $913
24B (HWC) $913
24B (NET) $913
24C (HWC) $913
24G (HAM) $913
24VB (VTN) $913
24X (ZUC) $913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
24A (HAM) $4,337
24A (NET) $4,337
24A (TGA) $4,337
24B (HAM) $4,337
24B (HWC) $4,337
24B (NET) $4,337
24C (HWC) $4,337
24G (HAM) $4,337
24VB (VTN) $4,337
24X (ZUC) $4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Public Relations

Business

Additional information

  • Paper details current as of 27 Jan 2024 23:48pm
  • Indicative fees current as of 9 Apr 2024 01:30am