MRKTG101

Fundamentals of Successful Marketing

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 50:50
Restriction(s): MKTG151, MKTG209

Semesters and Locations

Occurrence Code When taught Where taught
18A (HAM)A Semester : Feb 26 - Jun 24, 2018 Hamilton
18B (HAM)B Semester : Jul 09 - Nov 04, 2018 Hamilton
18C (ZUC)C Semester : Sep 03 - Jan 13, 2018 Zhejiang University City College, Hangzhou China

Timetabled Lectures for Fundamentals of Successful Marketing (MRKTG101)

DayStartEndRoomDates
MRKTG101-18A (HAM)
Mon11:00 AM12:00 PMPWCFeb 26 - Jun 3
Wed11:00 AM12:00 PMPWCFeb 26 - Jun 3
Thu12:00 PM1:00 PMPWCFeb 26 - Jun 3
MRKTG101-18B (HAM)
Mon11:00 AM12:00 PMPWCJul 9 - Oct 14
Tue9:00 AM10:00 AMPWCJul 9 - Oct 14
Thu11:00 AM12:00 PMPWCJul 9 - Oct 14

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG101 for more details


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
18A (HAM) $808 $0 $3396
18B (HAM) $808 $0 $3396
18C (ZUC) $808 $0 $3396
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)

The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing | Human Resource Management | Tourism and Hospitality Management

Paper details current as of : 21 May 2018 4:26pm
Indicative fees current as of : 5 June 2018 4:30am

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