EXPM510 - 18G (HAM) & 18GM (HAM)
This paper introduces the essentials of strategic marketing planning, customer and market analysis, strategy formulation and implementation, and control.
Restriction(s): EXEC776, EXLD507, EXLD524, EXLD529
Internal assessment/examination ratio: 1:0
Timetabled Lectures for Marketing (EXPM510)
There are no timetabled lectures for EXPM510.
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Fees for 2018 are not yet available.
Available Subjects: Executive Education
Other available years: Marketing - EXPM510 (2017)
Paper details current as of : 17 October 2017 4:03pm
Indicative fees current as of : 20 October 2017 4:30am