EXPM510

Marketing

This paper introduces the essentials of strategic marketing planning, customer and market analysis, strategy formulation and implementation, and control.

EXPM510 - 18G (HAM) & 18GM (HAM)

10.0 Points

This paper introduces the essentials of strategic marketing planning, customer and market analysis, strategy formulation and implementation, and control.

Equivalent(s): EXLD534

Restriction(s): EXEC776, EXLD507, EXLD524, EXLD529

Internal assessment/examination ratio: 1:0

Timetabled Lectures for Marketing (EXPM510)

There are no timetabled lectures for EXPM510.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXPM510 for more details

Indicative Fees

Fees for 2018 are not yet available.

Paper Outlines

The following 2017 paper outlines are available for EXPM510. Please contact the Faculty or School office for details on 2018 outlines.

Available Subjects:  Executive Education

Other available years: Marketing - EXPM510 (2017)

Paper details current as of : 17 October 2017 4:03pm
Indicative fees current as of : 20 October 2017 4:30am

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