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- Public Relations as a subject

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.


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Key information

Entry Requirements: Postgraduate International
Faculty:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Public relations manager
  • Public relations account executive
  • Communications advisor
  • Internal communications manager
  • Media relations adviser
  • Event manager
  • Community relations manager
  • Sponsorship/fundraising manager
  • Press secretary

Jacinda Ardern Newly minted Prime Minister Jacinda Ardern completed a Bachelor of Communication Studies at Waikato Management School in 2001.

Read stories from other Public Relations students


- COMBO (2018)

Points

Timetabled Lectures for COMBO

There are no timetabled lectures for COMBO.

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for COMBO for more details

Indicative Fees for COMBO

Occurrence Domestic International
 Tuition Resource 
Fees Not Available
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.

Paper details current as of : 21 May 2018 4:26pm
Indicative fees current as of : 5 June 2018 4:30am


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Public Relations as a single major for the BBus, BCS or BMS(Hons)

If you wish to take Public Relations as a single major for the BBus, BCS or BMS(Hons), you'll need to pass 135 points (9 papers) in this subject area, including at least 105 points above 100-level and 60 points above 200-level.

As all papers are 15 points, you will need to complete 2 x 100-level, 3 x 200-level and 4 x 300-level papers for your major. No more than three 200-level papers may be included in this major.

The specific requirements for a single major in Public Relations are that you must take the following 9 papers:

  • PUBRL101 Introduction to Public Relations
  • PUBRL201 Media Relations and Publicity
  • PUBRL202 Health Communication Campaigns
  • PUBRL204 Contemporary Public Relations Writing
  • PUBRL301 Stakeholder and Community Engagement
  • PUBRL302 Issues and Crisis Management
  • One of the following papers:
    • ACCTN101 Accounting for Management
    • ECONS101 Business Economics and the New Zealand Economy
    • FINAN101 Introduction to Finance
    • MGSYS101/201 Integrated Thinking – Digital Business and Supply Chain Management
    • MRKTG101 Fundamentals of Successful Marketing
    • STMGT101 Introduction to Management
  • Remaining papers are selected from:
    • DIGIB301 Social Media Analytics
    • LCOMM301 Professional Speaking
    • PUBRL303 Events Management
    • LCOMM303 Leading Social Change
  • Bachelor of Business (BBus): The BBus single major requirements state that you must include MNMGT495/6/9 Industry Experience/Internship/Report of an Investigation as part of your major.
  • Bachelor of Communication Studies (BCS): The BCS single major requirements state that you must include LCOMM300 Communication Strategies as part of your major.
  • Bachelor of Management Studies with Honours (BMS(Hons)): The BMS(Hons) honours stream requires you to include a further 60 points at 500-level in papers that are relevant for your first major (see the degree planner for details).

Bachelor of Communication Studies with Honours (BCS(Hons))

To complete the Bachelor of Communication Studies with Honours, you'll need to pass 120 points at 500-level, including at least 60 points from the subject area of Public Relations, and at least 30 points in research (Directed Study, Dissertation or Research Methods Papers).

You will also need to submit a Portfolio of Achievement (see BCS(Hons) qualification information for further details).

The specific requirements for Public Relations are that you must include:

  • MCOM585 Public Relations: Context and Applications
  • MCOM584 Sustainable Futures

and choose no more than 60 points from:

  • MCOM502 Managing Virtual Team Communication
  • MCOM506 Reputation Management
  • MCOM508 Communication for Investor Relations
  • MCOM566 Special Topic
  • MCOM576 Intercultural Communication
  • MCOM579 Communication in Organisations
  • MCOM583 Leadership, Communication and Transformation
  • MCOM587 Communication Internship
  • MCOM590 Directed Study
  • MCOM591 Dissertation
  • MNGT501 Research Methods in Management Studies

Public Relations as a 2nd Major with any bachelor's degree

Even if you are enrolled in an undergraduate degree that doesn't list Public Relations as a major subject, you may normally still take it as a second major. If Public Relations is your second major then you must pass 120 points in this subject, including at least 90 points above 100- level, of which at least 45 points must be above 200-level.

As all papers are 15 points, you would therefore complete two x 100-level, three x 200-level and three x 300-level for each major.

The specific requirements for the 2nd Major in Public Relations are that you must take the following 8 papers:

  • PUBRL101 Introduction to Public Relations
  • PUBRL201 Media Relations and Publicity
  • PUBRL202 Health Communication Campaigns
  • PUBRL204 Contemporary Public Relations Writing
  • PUBRL301 Stakeholder and Community Engagement
  • PUBRL302 Issues and Crisis Management
  • One of the following papers:
    • DIGIB301 Social Media Analytics
    • LCOMM301 Professional Speaking
    • PUBRL303 Events Management
    • LCOMM340 Leading Social Change
  • One of the following papers:
    • DIGIB301 Social Media Analytics
    • LCOMM301 Professional Speaking
    • PUBRL303 Events Management
    • LCOMM340 Leading Social Change

Public Relations as a Minor subject with any bachelor's degree

To complete a minor in Public Relations, you must complete 60 points, including at least 30 points above 100-level from PUBRL papers.

The specific requirements for Public Relations minor are that you must include:

  • PUBRL101 Introduction to Public Relations

Graduate Certificate (GradCert) in Public Relations

To complete the requirements for a Graduate Certificate in Public Relations, you'll need to pass 60 points at 100-level, including at least 45 points at 300-level or above. At least 45 points must be from the subject area of Public Relations.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/PUBRL

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Graduate Diploma (GradDip) in Public Relations

To complete the requirements for a Graduate Diploma in Public Relations, you'll need to pass 8 papers (120 points) at 100-level or above, including at least 5 papers (75 points) at 300-level or above. At least 6 papers (90 points) must be from the subject area of Public Relations.

The specific requirements for Public Relations are that you must include:

  • MCOM233 Public Relations Practices
  • MCOM332 Professional and Public Relations Writing
  • MCOM333 Public Relations Campaigns
  • MCOM335 Media and Public Relations

And choose 40 points from:

  • MCOM239/339 Events and Communication Management
  • MCOM334/434 Public Relations Cases
  • MCOM336/431 Negotiation and Persuasion
  • MCOM338/438 Communication Interventions
  • MCOM340/440 Communicating Social Change
  • MCOM376/476 Diversity Leadership
  • MSYS353/MSYS453 Smart Technologies and Social Media

For full details of available papers visit papers.waikato.ac.nz/subjects/PUBRL

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Certificate (PGCert) in Public Relations

To complete the requirements for a Postgraduate Certificate in Public Relations, you'll need to pass 60 points at 500-level in the subject area of Public Relations.

Papers can be chosen from those ticked for this qualification in the tick-chart table. For full details of available papers visit papers.waikato.ac.nz/subjects/PUBRL

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Diploma (PGDip) in Public Relations

To complete the requirements for a Postgraduate Diploma in Public Relations, you'll need to pass 120 points at 500-level, including at least 90 points from the subject area of Public Relations.

You will also need to submit a Portfolio of Achievement (see the Postgraduate Diploma qualification information for further details).

The specific requirements for Public Relations are that you must include:

  • MCOM584 Sustainable Futures
  • MCOM585 Public Relations: Context and Applications

And choose no more than 60 points from:

  • MCOM502 Managing Virtual Team Communication
  • MCOM506 Reputation Management
  • MCOM508 Communication for Investor Relations
  • MCOM566 Special Topic
  • MCOM576 Intercultural Communication
  • MCOM579 Communication in Organisations
  • MCOM583 Leadership, Communication and Transformation
  • MCOM587 Communication Internship
  • MCOM590 Directed Study
  • MCOM591 Dissertation
  • MNGT501 Research Methods in Management Studies

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Management Studies (MMS) in Public Relations

The completion requirements for the Master of Management Studies depend on your admission criteria. Please refer to the qualification information for further details. However all students must:

  • Take MNGT501 Research Methods in Management Studies (unless passed previously)
  • Take a dissertation (591/592) or thesis (593/594) in your subject area
  • Submit a Portfolio of Achievement (see MMS information for further details).
  • Meet the specific requirements prescribed for any subject

The specific requirements for Public Relations are that you must include (unless passed previously):

  • MCOM585 Public Relations: Context and Applications

You may choose any additional papers required from:

  • MCOM502 Managing Virtual Team Communication
  • MCOM506 Reputation Management
  • MCOM566 Special Topic
  • MCOM576 Intercultural Communication
  • MCOM579 Communication in Organisations
  • MCOM583 Leadership, Communication and Transformation
  • MCOM584 Sustainable Futures
  • MCOM587 Communication Internship
  • MCOM590 Directed Study

For full details of available papers visit papers.waikato.ac.nz/subjects/PUBRL

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Philosophy (MPhil) and Doctor of Philosophy (PhD)

Please contact the Department's Graduate Convenor.



Contacts

Management Student Centre (MSC)

Phone: +64 7 838 4303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Public Relations subject convenors:

Dr Margalit Toledano
Senior lecturer in Public Relations
Email: toledano@waikato.ac.nz

Dr Alison Henderson
Senior lecturer in Public Relations
Email: alison@waikato.ac.nz