Studying Entrepreneurship at Waikato Management School gives you the practical skills to launch a new business or social enterprise. Learn how to bring new products to market and devise strategies that help grow your business.

Greg Johnston

Greg Johnston is a talented young Waikato entrepreneur who’s passionate about high-growth start-up ventures and social enterprises.

Jarrod Saxton

Jarrod Saxton is a self-confessed “daredevil in business” who gets a thrill out of running his own start-up company, Kita, which uses innovative technologies to improve the sport of rowing.

Please note

Entrepreneurship is available as a major for B semester 2017. From 2018 Entrepreneurship will be replaced by Entrepreneurship and Innovation

Studying Entrepreneurship will give you the business and management know-how you'll need to start a new business and help it succeed.

You'll learn how to be more creative and innovative, which will help you identify new business opportunities. You'll gain the practical skills to put together a business plan, access venture capital to get your business off the ground, and go through the process of taking a new product to market.

New Zealand has the most new businesses in the world per capita, and small and medium sized businesses (SMEs) contribute hugely to the country's wealth, jobs, and economic growth. However, many fail within the first three years.

Taking Entrepreneurship papers will help you understand the drivers and barriers to strategic growth among New Zealand firms, how to lead diverse teams of people, use e-commerce to gain a competitive advantage, and ensure your business survives in an ever-changing global market.

Opportunities to start a new business on campus

At Waikato, there are loads of opportunities for you to start your own business before you even graduate. Waikato University's Innovation Station offers a mentoring programme for keen students with great ideas and a big plan. You might also want to join Social Innovation Waikato, a student-run club for young entrepreneurs.

Expert, well-connected staff

Lecturers at Waikato Management School are sought-after business consultants, with strong industry links to some of New Zealand's leading companies. They have expertise in many different areas relating to entrepreneurship, such as innovation processes, home-based businesses, strategic planning, sustainability practices in business, the micro-foundations of competitive advantage, risk management, the entrepreneurial mindset, and social enterprises.

Internationally recognised

Waikato is ranked in the world's top 150 universities for Accounting, Finance, Business & Management Studies, and Communication & Media Studies by the prestigious QS Subject Rankings.

You'll study at our internationally recognised Waikato Management School, which has Triple Crown Accreditation from AACSB, EQUIS and AMBA, placing it in the top 1% of all business schools worldwide.

 Career opportunities

  • Business entrepreneur
  • Business plan consultant
  • Entrepreneurial innovator
  • Social entrepreneur
  • Business analyst


Study Entrepreneurship in any of these qualifications


Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Department of Strategy, HRM and Entrepreneurship

Bobbie Wisneski
Undergraduate/Graduate Advisor

Phone: +64 7 838 4195

Lori Jervis
Department administrator

Phone: +64 7 837 9276