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Strategic Management

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Jamie Carson

Master of Management Studies
Waikato graduate Jamie Carson has never regretted taking a friend’s advice to do a one-year Master of Management Studies specialising in Strategic Management.


Sally Davenport

Bachelor of Management Studies with Honours
Former Bethlehem College student Sally Davenport has been playing netball for 14 years and is studying Bachelor Management Studies with Honours.


Greg Johnston

Greg Johnston is a talented young Waikato entrepreneur who’s passionate about high-growth start-up ventures and social enterprises.


Sharma McIntyre

Bachelor of Management Studies with Honours
Variety is the spice of life for Waikato Management School graduate Sharma McIntyre, who is employed as a strategy manager at Spark New Zealand in Auckland.


Dillon Williams

Bachelor of Management Studies
As the marketing manager for Flex Fitness New Zealand, Dillon Williams is responsible for developing monthly campaigns to generate new customer leads, boost the profile of Flex Fitness clubs, as well as finding ways to improve customer service and retention of gym members.


Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

In your third year, as part of the capstone paper STMG391, you'll take part in the Waikato Management School Case Competition. Working in teams, you'll develop a business growth strategy for a real New Zealand company, aimed at boosting the firm's long-term revenue and profits. Previous companies that have taken part have included the likes of Jucy Rental, Nice Blocks ice cream, Tainui Group Holdings Ltd, and Yealands winery.

As a team, you'll carry out in-depth research to identify the major issues and challenges facing the firm over the next five years, and how best to leverage its strengths to gain a competitive advantage in the marketplace. You could be part of the winning team that takes home a monetary prize of $2,500. For more information about Strategic Management, visit  the department's website.

Internationally recognised

Waikato is ranked in the world's top 150 universities for Accounting, Finance, Business & Management Studies, and Communication & Media Studies by the prestigious QS Subject Rankings.

You'll study at our internationally recognised Waikato Management School, which has Triple Crown Accreditation from AACSB, EQUIS and AMBA, placing it in the top 1% of all business schools worldwide.

Connected to industry

Our lecturers have strong consulting and research links with industry. For example, Professor Clive Gilson is co-author of the international bestselling book 'Peak Performance', and has consulted for some of the world’s leading organisations such as Procter & Gamble, Saatchi & Saatchi, and the Toyota Motor Corporation.

Career Opportunities

  • Managing director / CEO
  • Management consultant
  • Business development manager
  • Business analyst / consultant
  • Business manager
  • General manager
  • New venture consultant

100 level

Management and SustainabilityMNGT10015.0 Points
Introduction to ManagementSTMG19115.0 Points
The EntrepreneurSTMG19215.0 Points

200 level

300 level

Business Research MethodsHRMG34320.0 Points
Women and ManagementHRMG37420.0 Points
The International Business EnvironmentINMG31120.0 Points
Doing Business InternationallyINMG31720.0 Points
Industry Experience 2MSYS31920.0 Points
Engaging with Social Enterprise and CommunitySTMG30120.0 Points
New Venture CreationSTMG31620.0 Points
Entrepreneurial OpportunitySTMG32120.0 Points
Entrepreneurship and InnovationSTMG32420.0 Points
Self Actualising LeadershipSTMG32520.0 Points
Strategies for People, Planet and ProfitSTMG34420.0 Points
Strategy for EnterpriseSTMG38520.0 Points
Strategic Alliances and NetworksSTMG38820.0 Points
Strategic ManagementSTMG39120.0 Points

400 level

Organisational Development and ChangeHRMG44420.0 Points
Career Management and DevelopmentHRMG44520.0 Points
Women and ManagementHRMG47420.0 Points
International Business StrategyINMG41220.0 Points
Entrepreneurship and InnovationSTMG42420.0 Points
Self-Actualising LeadershipSTMG42520.0 Points
Strategic Alliances and NetworksSTMG48820.0 Points
Directed StudySTMG49020.0 Points
Industry Experience 4STMG49520.0 Points
Report of an InvestigationSTMG49920.0 Points

Prescriptions for the GradCert(StratMgt) and GradDip(StratMgt)

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Strategic Management at an advanced level in their first degree. The requirements for the Graduate Certificate and Graduate Diploma are prescribed in the Waikato Management School Student Handbook.

Prescriptions for the BMS(Hons), PGCert(StratMgt), PGDip(StratMgt) and MMS

Strategic Management may be taken as a major for the BMS(Hons) or as a subject for the MMS. A Postgraduate Certificate and a Postgraduate Diploma in Strategic Management are also available. The requirements for the major, subject, Postgraduate Certificate and Postgraduate Diploma are prescribed in the Waikato Management School Student Handbook.

Students enrolling in 500 level Strategic Management papers should normally have a minimum of a B average in undergraduate Strategic Management papers, with no less than that in 300 and 400 level Strategic Management papers. All students should discuss their programme with the Management Student Centre before enrolling.

Prescriptions for the MPhil

The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

Prescriptions for the PhD

The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

Strategic Management PhD ThesisSTMG900120.0 Points

Bachelor of Management Studies (BMS)

To complete the requirements for a Bachelor of Management Studies subject major, you'll need to pass 120 points at 200-level or above from one subject area, and include at least 60 points at 300-level or above, of which 40 points must be at 400-level. You must also meet the specific requirements prescribed for any subject.

The specific requirements for Strategic Management are that you must include at least 80 points (four papers) in STMG coded papers, or at least 60 points (three papers) if you are taking the International Management specialisation for this major.

If Strategic Management is your second major, then you can count MNGT221 as a major paper for this subject.

It is also possible to include a specialisation in International Management for your Strategic Management major.

To complete the requirements for this Specialisation you must include:

  • INMG311 The International Business Environment
  • INMG412 International Business Strategy

And choose 20 points from:

  • ECON306 / 406 International Trade and Finance
  • FINA417 International Corporate Finance
  • INMG317 Doing Business Internationally
  • MCOM376 / 476 Communicating Across Cultures
  • MKTG353 / 453 International Marketing
  • POLS314 European Integration

Bachelor of Management Studies with Honours, Strategic Management

To complete the requirements for a Bachelor of Management Studies subject major, you'll need to pass 120 points at 200-level or above from one subject area. You must include at least 60 points at 300-level or above, which includes at least 40 points at 400-level or above and at least 30 points at 500-level. You must also meet the specific requirements for any subject.

The specific requirements for Strategic Management are that you must include at least 80 points in STMG coded papers, or at least 60 points if you are taking the International Management specialisation for this major.

If you are taking two majors you can count either the compulsory 599 or MNGT596 towards your WMS major papers provided it is approved as relevant to that major and you have included a further 30 points at 500-level in that major.

Don't forget, you must pass 120 points at 500-level for the qualification, and submit a Portfolio of Achievement. If you have only selected 30 points at 500-level for your major, then a further 90 points at 500-level is required to meet this degree regulation.

It is also possible to include a Specialisation in International Management for your Strategic Management major.

To complete the requirements for this Specialisation you must include:

  • INMG311 The International Business Environment
  • INMG412 International Business Strategy

And choose 20 points from:

  • ECON306 / 406 International Trade and Finance
  • FINA417 International Corporate Finance
  • INMG317 Doing Business Internationally
  • MCOM376 / 476 Communicating Across Cultures
  • MKTG353 / 453 International Marketing
  • POLS314 European Integration

Bachelor of Electronic Commerce (BECom)

To complete the requirements for a Bachelor of Electronic Commerce subject major, you'll need to pass 120 points at 200-level or above from one subject area, and include at least 60 points at 300-level or above. You must also meet the specific requirements prescribed for any subject.

The specific requirements for Strategic Management are that you must include:

  • STMG222 Net Ready: Navigating the Competitive Landscape
  • STMG324 Entrepreneurship and Innovation
  • MSYS319 Industry Experience 2 (see notes below)

And choose 60 points from:

  • STMG285 / 385 Strategy for Enterprise
  • INMG311 The International Business Environment
  • INMG317 Doing Business Internationally
  • STMG330 / 430 Management, Technology and Organisation
  • STMG346 / 446 Managing Innovation
  • STMG388 Strategic Alliances and Networks
  • SCEN301 Engaging with Social Enterprise and Community
  • HRMG444 Organisational Development and Change

Please note: If you are taking Strategic Management as a second major for the Bachelor of Electronic Commerce then the paper MSYS319 may be replaced with an additional paper from the list of elective papers.

Strategic Management as a second major

Even if you are enrolled in an undergraduate degree that doesn't list Strategic Management as a major subject, you can still take it as a second major. In these circumstances you are required to pass 120 points at 200-level or above from one subject area, and include at least 60 points at 300-level or above. You'll need to also include:

  • STMG391 Strategic Management
  • At least 80 points in STMG coded papers

Graduate Certificate (GradCert)

To complete the requirements for a Graduate Certificate in Strategic Management, you'll need to pass 60 points at 100-level or above and include at least 40 points at 300-level or above. At least 40 points must be from one subject area. You must also meet the specific requirements prescribed for any subject.

The specific requirements for Strategic Management are that you must include at least 40 points in STMG coded papers.

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Graduate Diploma (GradDip)

To complete the requirements for a Graduate Diploma in Strategic Management, you'll need to pass 120 points at 100-level or above and include at least 80 points at 300-level or above, and pass the Writing Competency Module. You must also meet the specific requirements prescribed for any subject. You can choose to take up to 40 points from other Graduate Diploma subjects with the permission of the Department's Graduate Convenor.

The specific requirements for Strategic Management are that you must include:

  • STMG391 Strategic Management
  • At least 80 points in STMG coded papers

Please note: You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Certificate (PGCert)

To complete the requirements for a Postgraduate Certificate, you'll need to pass 60 points at 500-level from one subject area and meet the specific requirements prescribed for any subject.

The specific requirements for Strategic Management are that you must meet with the department's Graduate Convenor to discuss

Please note: If you fail a paper then you may repeat it once. If you fail more than one paper, or you fail the same paper twice, then you will not be permitted to proceed with the certificate. You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Postgraduate Diploma (PGDip)

To complete the requirements for a Postgraduate Diploma in Strategic Management, you'll need to pass 120 points at 500-level and submit a Portfolio of Achievement (see the Postgraduate Diploma qualification information for further details). You must also meet the specific requirements prescribed for any subject. You can choose to take up to 30 points from other graduate subjects with the permission of the department's Graduate Convenor.

The specific requirements for Strategic Management are that you must meet with the department's Graduate Convenor to discuss an appropriate personal programme of study and include at least 60 points in STMG coded papers.

Please note: If you fail a paper or papers (no more than 30 points), then you may repeat the paper once, or take an alternative paper. If you fail more than 30 points you will not be permitted to proceed with the diploma. You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Management Studies (MMS)

The completion requirements for the MMS are dependent upon your admission criteria; please see the MMS qualification information for further details. However all students must:

  • Meet with the department's Graduate Convenor to discuss an appropriate personal programme of study and to ensure any specific subject requirements are met
  • Take MNGT501 Research Methods in Management Studies (unless passed previously)
  • Take a dissertation (591/592) or thesis (593/594) in your subject area
  • Submit a Portfolio of Achievement
  • Meet the specific requirements prescribed for any subject

The specific requirements for Strategic Management are that you must include (unless passed previously):

  • STMG512 Strategic Innovation, or
  • STMG555 Foundations of Strategy and Organisation

Please note: If you fail a paper or papers (no more than 30 points), then you may repeat the paper once, or take an alternative paper. If you fail more than 30 points you will not be permitted to proceed with the degree. You may need to meet any additional paper prerequisites unless a waiver is obtained and depending upon your programme of study.

Master of Philosophy (MPhil) and Doctor of Philosophy (PhD)

Please contact the Department's Graduate Convenor.

Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Department of Strategy and Human Resource Management

Bobbie Wisneski
Undergraduate/Graduate Advisor

Phone: +64 7 838 4195
Email: bobbie@waikato.ac.nz

Professor Kathryn Pavlovich
PhD enquiries for Strategic Management
Email: kpav@waikato.ac.nz