Professor C. Kay Weaver

Professor, Management Communication

About Me

Programme: Management Communication
Faculty: Waikato Management School

Research Interests and Expertise

My research broadly examines the design, use, and ‘effects’ of strategic communication and media content. I have an extensive background in the analysis and theorising of media representations of gender and violence, and have more recently explored gendered use of computer technologies. My particular interest in on the social, political and economic drivers of strategic and media communication and how that communication organises perceptions, beliefs, and behaviours.


The research I conduct is largely informed by in social constructivist and critical perspectives and based in qualitative methodologies, particularly discourse analysis.

'Favourite' Theorist(s)

Henry Giroux, Barbara Ehrenreich, bell hooks, Lee Edwards, David Boje, Pierre Bourdieu.

Recent Publications

  • Weaver, C. K. (2017). The conflation of activism and public relations: Questionable trajectories in critical public relations. In 67th Annual Conference of the International Communication Association (ICA): Interventions: Communication Research and Practice. Conference held at San Diego, USA.

  • Weaver, C. K. (2016). Who's is afraid of the big bad wolf?: Critical public relations as a cure for media studies' fear of the dark. In J. L'Etang, D. McKie, N. Snow, & J. Xifra (Eds.), The Routledge Handbook of Critical Public Relations (pp. 261-273). Routledge. Retrieved from

  • Weaver, C. K. (2016). Are we looking up to the right people? Overcoming leadership biases. In The National Higher Education Women’s Leadership Summit. Conference held Stamford Plaza, Auckland.

  • Lockwood, S., Weaver, C. K., Munshi, D., & Simpson, M. (2016). The self-organising of youth volunteers during the Rena oil spill in New Zealand. New Zealand Journal of Marine and Freshwater Research, 50(1), 28-41. doi:10.1080/00288330.2015.1063515

Find more research publications by C. Kay Weaver