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Databases

Coverage: Full text (Abstracts available from 1988)
Provides full-text access to around 200 journals and reviews from a further 300 in the fields of management, accounting and finance, public policy, engineering, tourism and computer science.
Coverage: Coverage varies (Full text)
Search newspapers, journals, newswires, media programme transcripts, pictures, and company background data extending back over 25 years in this global news and information service. Only three simultaneous logins are permitted.
Kanopy offers a broad collection of streaming videos from producers such as BBC Active, Media Education Foundation, Ronin Films, and more. Films include theatrical releases, documentaries, training films, and art cinema. Users can create their own accounts to comment on videos, manage playlists, create clips and review viewing history. Some titles visible in Kanopy are not part of our current collection. If you need a film for research or teaching purposes that is not immediately available, please complete the request form.
MarketLine Advantage provides access to an extensive collection of company, industry and country profiles, with information on 30,000 companies, 3,500 industry profiles and over 110 country profiles. Updated on a daily basis, it is a dynamic access point to the world of market intelligence.
Coverage: Full text
Provides access to NZ company profiles, financials, announcements, annual reports, prices, charts, forecasts, top 50 shareholders, etc.
Provides key business intelligence on countries, companies, markets, and consumers. Includes country statistics, market data, lifestyle indicators and analysis, market analysis, company and country profiles.Scroll down to accept Terms and Conditions to proceed to Passport
WARC provides the latest evidence, expertise and guidance to make marketers more effective. This database gives access to thousands of award-winning case studies revealing the strategies of leading brands; articles and best practice guides that explain the 'how' and 'why' of marketing challenges; market intelligence trend reports, ad forecasts and spending, plus brand and company profiles and industry news.

Dictionaries

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering over 1,000 terms, the dictionary includes over 500 major entries. All terms are cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords.
Provides over 2,600 entries on traditional marketing techniques and leading marketing theories and concepts. Includes the use of digital and multi media, the impact of the world wide web on advertising and the increased influence of social media.
This dictionary provides a basic vocabulary of terms used in the media and entertainment industries. It is ideal for all students of Media Studies and related subjects, as well as those working for the first time in jobs such as journalism, radio and television production and advertising.

Encyclopedias

From Alternative Media to the Wheeler-Lea Amendment, this book is a reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Websites

Admap is a monthly online report, providing ideas and evidence to help marketing practitioners succeed in the digital economy. It moved to this format in October 2018, having previously been a monthly print magazine. Written almost exclusively by practitioners working within the advertising and marketing industry, so its articles are not only authoritative and serious, they are practical. Each month, Admap puts the spotlight on a major marketing topic which is explored through expert guidance and new research. Admap articles have an international appeal to reflect its globally diversified readership.
Figure.NZ is a collaborative website that presents data on a wide range of subjects relevant to New Zealanders. We do this by pulling together New Zealand's public sector, private sector and academic data in one place in simple graphical form.
The Companies Office is the government agency responsible for the administration of corporate body registers in New Zealand, including the Companies Register.