Research Publications for David C Mckie

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Author's Publications

Publications ByMCKIE, David C

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  • Antric, T., Toledano, M., & McKie, D. (2021). Learning from practice and politics: The rise and fall of social marketing in Aotearoa New Zealand (1984–2017). Social Marketing Quarterly, 27(1), 32-47. doi:10.1177/1524500421990183

  • Toledano, M., & McKie, D. (2020). Leading an ethical industry: Local and global professional public relations associations. In K. Sriramesh, & D. Vercic (Eds.), The Global Public Relations Handbook: Theory, Research and Practice (3rd ed., pp. 65-72). Routledge.

  • Xifra, J., McKie, D., & Collell, M. -R. (2019). Creatively escaping insularity and encouraging internationalism: British radicalism, history from below, and public relations historiography. Public Relations Review, 45(2), 275-281. doi:10.1016/j.pubrev.2018.06.007

  • Antric, T., McKie, D., & Toledano, M. (2019). Soul searching: Public relations, reputation and social marketing in an age of interdisciplinarity. Public Relations Review, online, 10 pages. doi:10.1016/j.pubrev.2019.101827

  • Heath, R., McKie, D., Munshi, D., & Xifra, J. (2019). Public relations critical intersections special section introduction. Public Relations Review, 45(5), 101859. doi:10.1016/j.pubrev.2019.101859

  • Cowie, B., Khoo, E., Scott, J., & McKie, D. (2019). Leveraging the meso level ecosystem to support the learning of engineering students. In ASERA 2019 Conference. Conference held at the Crowne Plaza Queenstown, New Zealand.

  • McKie, D., & Doan, M. (2018). Critical theory. In R. Heath, & W. Johansen (Eds.), The International Encyclopedia of Strategic Communication. John Wiley & Sons. doi:10.1002/9781119010722.iesc0055

  • Khoo, E., Scott, J., McKie, D., & Cowie, B. (2018). Fostering project management competencies in undergraduate engineering: An exploration of the use of management- educated tutors as coaches in problem-based learning. In AAEE2018 Conference. Conference held at the University of Waikato, Hamilton, New Zealand.

  • McKie, D., & Sriramesh, K. (2017). Public relations. In The International Encyclopedia of Organizational Communication (pp. 18 pages). Wiley. doi:10.1002/9781118955567

  • McKie, D., & Sriramesh, K. (2017). Public Relations. In The International Encyclopedia of Organizational Communication (pp. 1-18). Wiley. doi:10.1002/9781118955567.wbieoc171

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