Research Publications for Richard J Varey

Welcome to the University of Waikato research publications search. This database includes all research publications produced by the University from 1998.

Author's Publications

Publications ByVAREY, Richard J

  Search our Staff Profiles to contact our current staff members.

  • Yang, L., FitzPatrick, M., Varey, R., & Costley, C. (2015). Towards a holistic 'sustainability' for the mutual enhancement of humans and nature. In 2nd International Biannual Social Business@ Anadolu Conference (pp. 7 pages). Anadolu University, Turkey.

  • Varey, R. J., & Pirson, M. (2014). Humanistic Marketing. UK: Palgrave MacMillan.

  • Varey, R. J. (2014). New Zealand Law for Marketers (2nd ed.). New Zealand: LexisNexis. Retrieved from

  • Peters, L. D., Lobler, H., Brodie, R. J., Breidbach, C., Hollebeek, L. D., Smith, S. D., . . . Varey, R. J. (2014). Theorizing about resource integration through service-dominant logic. Marketing Theory, online, 1-20. doi:10.1177/1470593114534341

  • Varey, R. J. (2014). Christian Grönroos: A personal appreciation. In Jagdish Sheth (Ed.), Legends in Marketing: Christian Grönroos (pp. 232-238). Sage Publications.

  • Sorhammar, D., & Varey, R. (2014). On categorization and the role of shared institutions - the link between value propositions and value-in-social context. In 4th Forum on Markets and Marketing 2014. Karlstad University, Sweden.

  • Varey, R. J., & Pirson, M. (2014). Closing commentary: Towards humanistic marketing. In Humanistic Marketing (pp. 274-279). Palgrave MacMillan.

  • Vos, E., & Varey, R. J. (2014). Social networks and marketing happiness? The potential role of marketing in the electronic world. In R. Varey, & M. Pirson (Eds.), Humanistic Marketing (pp. 244-256). Palgrave MacMillan.

  • Nolan, T., & Varey, R. J. (2014). Recognising the interactive space: Marketing for social transformation. Marketing Theory, online, 1-20. doi:10.1177/147059311452344

  • Pirson, M., & Varey, R. (2014). Introduction. In Humanistic Marketing (pp. 1-15). Palgrave MacMillan.

See Also: Research Links | Student Research Theses | Research Commons

This page has been reformatted for printing.