Research Publications for Grahame R (Roy) Larke
Welcome to the University of Waikato research publications search. This database includes all research publications produced by the University from 1998.
Search our Staff Profiles to contact our current staff members.
John, S., Larke, R., & Kilgour, M. (2018). Applications of social media for medical tourism marketing: An empirical analysis. Anatolia: an international journal of tourism and hospitality research, 29(4), 553-565. doi:10.1080/13032917.2018.1473261
Larke, R., Kilgour, M., & O'Connor, H. (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution and Logistics Management, 48(4), 465-483. doi:10.1108/IJPDLM-09-2016-0276
Guo, Y., FitzPatrick, M., & Larke, R. (2017). Use of digital technologies in consumer fitness practices: Insight from service-dominant logic. In International Conference on Marketing and Business Development. Conference held Bucharest, Romania.
Larke, G. R., & Causton, M. (2017). Japan: The marketing year in review. The Market and Media Databook of Japan 2017/2018, 3-10.
Causton, M., & Larke, R. (2017). Japan Consumer: CSLA Blue Book. CSLA University.
De Villiers, R., Scott-Kennel, J., & Larke, R. (2016). Principles of effective e-assessment: A proposed framework. Journal of International Business Education, 11, 65-92.
John, S. P., & Larke, R. (2016). An analysis of push and pull motivations investigated in medical tourism research published from 2000 to 2016. Tourism Review International, 20(2-3), 73-90. doi:10.3727/154427216X14713104855810
De Villiers, R., Larke, R., & Scott-Kennel, J. (2016). E-Assessment as method and set of tools to ensure effective learning & teaching. In Meditari Accountancy Research Conference 2016 (pp. 26 pages). Kwa Maritane, Pilansberg, South Africa.
Nishio, T., Larke, R., van Heerde, H., & Melnyk, V. (2016). Analysing the motivations of Japanese international sports-fan tourists. European Sport Management Quarterly, 16(4), 487-501. doi:10.1080/16184742.2016.1188838
De Villiers, R., Scott-Kennel, J., & Larke, R. (2016). Seven principles of e-assessment: A structure for developing e-assessments for online education. In 15th European Conference on E-Learning (pp. 114). Conference held Prague, Czech Republic.