Research Publications for Roger W Brooksbank

Welcome to the University of Waikato research publications search. This database includes all research publications produced by the University from 1998.

Author's Publications

Publications ByBROOKSBANK, Roger W

  Search our Staff Profiles to contact our current staff members.

  • Brooksbank, R., Scott, J. M., & Fullerton, S. (2022). In-store surveillance technologies: what drives their acceptability among consumers?. International Review of Retail, Distribution and Consumer Research, online, 25 pages. doi:10.1080/09593969.2022.2042713

  • Brooksbank, R., & Fullerton, S. (2020). Cognitive dissonance revisited: A typology of B2B buyers' post-decision ‘cognitive states’ and its implications for sales professionals. Asia Pacific Journal of Marketing and Logistics, 32(8), 1759-1782. doi:10.1108/APJML-01-2019-0068

  • Fullerton, S., Brooksbank, R., & Neale, L. (2019). Measuring the effectiveness of technology-based marketing strategies from the consumer perspective. European Business Review, 31(6), 813-830. doi:10.1108/EBR-11-2017-0208

  • Brooksbank, R. (2019). They're only words. The International Journal of Sales Transformation, 5(4), 48-50.

  • Brooksbank, R., Fullerton, S., & Sego, T. (2019). Retail surveillance techniques: What drives their un/acceptability?. In J. E. Richard, & K. Djavlonbek (Eds.), ANZMAC 2019: Winds of Change Conference Proceedings (pp. 1035-1040). Wellington, New Zealand: ANZMAC.

  • Brooksbank, R. W., Subhan, Z., & Miller, S. (2018). What differentiates successful strategic marketing among manufacturers in an emerging versus developed market?. Asia Pacific Journal of Marketing and Logistics, 30(2), 309-332. doi:10.1108/APJML-12-2016-0251

  • Brooksbank, R., Subhan, Z., & Calderwood, R. (2018). How applicable are conventional strategic marketing practices in emerging methods? An exploratory study in India. International Journal of Emerging Markets, 13(5), 959-979. doi:10.1108/IJoEM-06-2017-0205

  • Fullerton, S., & Brooksbank, R. (2018). Spies!. In Association of Marketing Theory and Practice 2018 Annual Meeting. Conference held Ponte Vedra, Florida, USA.

  • Brooksbank, R., Fullerton, S., & Miller, S. (2018). Technology-based marketing strategies through the consumables lens: How interrelated are perceptions of ethicality and effectiveness. In Institute for Global Business Research Conference Proceedings (pp. 97). Nashville, USA: Institute for Global Business Research.

  • Brooksbank, R., & Fullerton, S. (2018). A taxonomy of B2B buyers’ post-decision cognitive states: Sharpening the customer focus for professional salespeople. In J. G. Fowler, & J. Weiser (Eds.), Back to the Future: Revisiting the Foundations of Marketing (pp. 481-482). West Palm Beach, FL: Society of Marketing Advances.

See Also: Research Links | Student Research Theses | Research Commons

This page has been reformatted for printing.