Research Publications for Huw O'connor

Welcome to the University of Waikato research publications search. This database includes all research publications produced by the University from 1998.

Author's Publications

Publications ByO'CONNOR, Huw

  Search our Staff Profiles to contact our current staff members.

  • O'Connor, H., Kilgour, M., & Koslow, S. (2019). Advertising creatives at work: How dialogue processes influence originality and strategy.. In ICORIA 2019. Krems, Austria.

  • Kilgour, M., Koslow, S., & O'Connor, H. (2019). Why do great creative ideas get rejected?. Journal of Advertising Research, online, 17 pages. doi:10.2501/jar-2019-028

  • O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2018). Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development. Journal of Advertising Research, 58(2), 202-217. doi:10.2501/JAR-2017-015

  • Koslow, S., O'Connor, H., & Kilgour, M. (2018). Client-agency collaboration in new account pitches, pay-for-performance and pro bono work: The double edged sword of agency theory. In ICORIA 2018. Valencia, Spain.

  • O'Connor, H., Kilgour, M., & Koslow, S. (2018). Absorptive capacity in creative advertising development. In ICORIA 2018. Valencia, Spain.

  • Larke, R., Kilgour, M., & O'Connor, H. (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution and Logistics Management, 48(4), 465-483. doi:10.1108/IJPDLM-09-2016-0276

  • O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2017). Towards a governance framework for advertising ouput. In 16th International Conference on Research in Advertising (ICORIA) 2017. Conference held Ghent, Belgium.

  • Koslow, S., Sasser, S., & O'Connor, H. (2017). Co-creation or agency theory in marketer-ad agency relationships: Do competitive account reviews or performance based compensations systems work?. In 39th Annual ISMS Marketing Science Conference. Conference held California, USA.

  • O'Connor, H. (2016). Organising for advertising creativity: Differential effects of agency structure, absorptive capacity, and abrasion on originality and appropriateness. (PhD Thesis, University of Waikato).

  • O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2016). Structural drivers of creativity. In ICORIA 2016 (pp. 13 pages). Ljubljana.


See Also: Research Links | Student Research Theses | Research Commons

This page has been reformatted for printing.