Research Publications for Fabrice Desmarais
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Desmarais, F., & Vignolles, A. (2019). Customer engagement through the vocal touchpoint: An exploratory cross-cultural study. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 67-78). Gabler Verlag.
Desmarais, F., & Bruce, T. (2019). Mediating national anxieties via stereotyping the French Threatening Other: Analysis of the 2011 Rugby World Cup in New Zealand. In D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (Eds.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand and Identity. Routledge.
Desmarais, F., & Wallace, C. (2018). The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor. Sport Management Review, 21(4), 443-458. doi:10.1016/j.smr.2017.10.001
Desmarais, F., & Vignolles, A. (2018). Customer engagement through the vocal touchpoint: A cross cultural study. In ICORIA 2018. Valencia, Spain.
Desmarais, F. (2017). Who is the athlete endorser? A cross-cultural exploration of advertising practitioners' views. Journal of Global Marketing, 30(1), 12-30. doi:10.1080/08911762.2016.1250976
Desmarais, F. (2017). DIY in the DNA: Macro context and national myth as enduring advertising discourse. Hermes: Journal of Language and Communication in Business, 56, 181-200. doi:10.7146/hjlcb.v0i56.97231
Desmarais, F., & Wallace, C. (2017). Sponsor crisis in the national rhetorical arena: Learning from public relations. In Barcelona International Critical PR Conference 2017. Barcelona, Spain.
Desmarais, F., & Farquhar, K. (2016). Building goodwill or ill will? On the importance of sponsors respecting national sports publics. In Barcelona PR Meeting (pp. 40 pages). Palau Macaya, Barcelona, Spain.
Wallace, C., & Desmarais, F. (2016). Activism and national identity: Online community responses to a public relations crisis. In Annual Conference of the Bibliographical Society of Australia and New Zealand. Hamilton, New Zealand.
Desmarais, F., & Bruce, T. (2016). The power of stereotypes: Anchoring images through language in live sports broadcasts. In R. Boyle (Ed.), Sport and Communication: Volume II: Sport, Media and Communicating Identities (pp. 141-164). Sage Publications.