Research Publications for Fabrice Desmarais

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Author's Publications

Publications ByDESMARAIS, Fabrice

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  • Arshad, A., Sun, Y., & Desmarais, F. (2021). Abusive supervision and employee empowerment: The moderating role of resilience and workplace friendship. Journal of Leadership and Organizational Studies, 28(4), 479-494. doi:10.1177/15480518211005449

  • Desmarais, F., Vignolles, A., & Mukherjee, A. (2021). Personality traits conveyed by hard sell and soft sell voices: A cross cultural study. In ICORIA 2021. Virtual.

  • Desmarais, F., Boobyer, K., & Bruce, T. (2021). Lingering effects of sponsor transgression against a national fan base: the importance of respect in relationship management. Sport Management Review, 24(4), 642-672. doi:10.1080/14413523.2021.1880743

  • Desmarais, F., & Bruce, T. (2019). Mediating national anxieties via stereotyping the French Threatening Other: Analysis of the 2011 Rugby World Cup in New Zealand. In D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (Eds.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand and Identity. Routledge.

  • Desmarais, F., & Vignolles, A. (2019). Customer engagement through the vocal touchpoint: An exploratory cross-cultural study. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 67-78). Gabler Verlag.

  • Desmarais, F., & Vignolles, A. (2018). Customer engagement through the vocal touchpoint: A cross cultural study. In ICORIA 2018. Valencia, Spain.

  • Desmarais, F., & Wallace, C. (2018). The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor. Sport Management Review, 21(4), 443-458. doi:10.1016/j.smr.2017.10.001

  • Desmarais, F. (2017). Who is the athlete endorser? A cross-cultural exploration of advertising practitioners' views. Journal of Global Marketing, 30(1), 12-30. doi:10.1080/08911762.2016.1250976

  • Desmarais, F. (2017). DIY in the DNA: Macro context and national myth as enduring advertising discourse. Hermes: Journal of Language and Communication in Business, 56, 181-200. doi:10.7146/hjlcb.v0i56.97231

  • Desmarais, F., & Wallace, C. (2017). Sponsor crisis in the national rhetorical arena: Learning from public relations. In Barcelona International Critical PR Conference 2017. Barcelona, Spain.


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