Research Publications for Gohar F Khan

Welcome to the University of Waikato research publications search page. This database includes all research publications produced by the University from 1998.

See Also: Research Links | Student Research Theses | Research Commons

Author's Publications

Publications ByKHAN, Gohar F

  Use our Online Phonebook to contact our current staff members.

  • Khan, G., Mohaisen, M., & Trier, M. (2019). In search of the true worth of a 'like': A network externality approach. In INFORMS Annual Meeting 2019. Seattle, USA.

  • Khan, G., Mohaisen, M., & Trier, M. (2019). The network ROI: Concept, metrics, and measurement of social media returns (a Facebook experiment). Internet Research, online, 22 pages. doi:10.1108/intr-07-2018-0346

  • Khan, G., & Triers, M. (2019). Assessing the long-term fragmentation of information systems research with a longitudinal multi-network analysis. European Journal of Information Systems, 28(4), 370-393. doi:10.1080/0960085X.2018.1547853

  • Khan, G. F., Sarstedt, M., Shiau, W. L., Hair, J. F., Ringle, C. M., & Fritze, M. P. (2019). Methodological research on partial least squares structural equation modeling (PLS-SEM): An analysis based on social network approaches. Internet Research, 29(3), 407-429. doi:10.1108/IntR-12-2017-0509

  • Khan, G. (2018). Creating value with social media analytics: Managing, aligning, and mining social media text, networks, actions, location, apps, hyperlinks, multimedia, and search engines data. Createspace Independent Publishing Platform.

  • Sponder, M., & Khan, G. F. (2018). Digital Analytics for Marketing. Routledge.

  • Fritze, M., Urmetzer, F., Khan, G., Sarstedt, M., Neely, A., & Schafers, T. (2018). From goods to services consumption: A social network analysis on sharing economy and servitization research. Journal of Service Management Research, 2(3), 3-16. doi:10.15358/2511-8676-2018-3-3

  • Khan, G. F., & Wood, J. (2017). Internet presence, website analytics and e-retailor financial performance. International Journal of Economics and Management, 11(1), 85-106.

  • Jang, H., Wood, J., & Khan, G. F. (2017). A social network analysis of knowledge infrastructure in the second language acquisition domain. Linguistic Research, 34(Special Issue), 125-160. doi:10.17250/khisli.34.201709.006

  • Wood, J., Jang, H., Lenskiy, A., & Khan, G. (2017). The diffusion and adoption of bitcoin: A practical survey for business. International Business Management, 11(6), 1278-1288. doi:10.3923/ibm.2017.1278.1288

This page has been reformatted for printing.