Research Publications for Gohar F Khan
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Khan, G., Mohaisen, M., & Trier, M. (2019). In search of the true worth of a 'like': A network externality approach. In INFORMS Annual Meeting 2019. Seattle, USA.
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KHAN, Gohar FKhan, G., Mohaisen, M., & Trier, M. (2019). The network ROI: Concept, metrics, and measurement of social media returns (a Facebook experiment). Internet Research, online, 22 pages. doi:10.1108/intr-07-2018-0346
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KHAN, Gohar FKhan, G., & Triers, M. (2019). Assessing the long-term fragmentation of information systems research with a longitudinal multi-network analysis. European Journal of Information Systems, 28(4), 370-393. doi:10.1080/0960085X.2018.1547853
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KHAN, Gohar FKhan, G. F., Sarstedt, M., Shiau, W. L., Hair, J. F., Ringle, C. M., & Fritze, M. P. (2019). Methodological research on partial least squares structural equation modeling (PLS-SEM): An analysis based on social network approaches. Internet Research, 29(3), 407-429. doi:10.1108/IntR-12-2017-0509
Khan, G. (2018). Creating value with social media analytics: Managing, aligning, and mining social media text, networks, actions, location, apps, hyperlinks, multimedia, and search engines data. Createspace Independent Publishing Platform.
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KHAN, Gohar FSponder, M., & Khan, G. F. (2018). Digital Analytics for Marketing. Routledge.
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KHAN, Gohar FFritze, M., Urmetzer, F., Khan, G., Sarstedt, M., Neely, A., & Schafers, T. (2018). From goods to services consumption: A social network analysis on sharing economy and servitization research. Journal of Service Management Research, 2(3), 3-16. doi:10.15358/2511-8676-2018-3-3
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KHAN, Gohar FKhan, G. F., & Wood, J. (2017). Internet presence, website analytics and e-retailor financial performance. International Journal of Economics and Management, 11(1), 85-106.
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KHAN, Gohar FJang, H., Wood, J., & Khan, G. F. (2017). A social network analysis of knowledge infrastructure in the second language acquisition domain. Linguistic Research, 34(Special Issue), 125-160. doi:10.17250/khisli.34.201709.006
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KHAN, Gohar FWood, J., Jang, H., Lenskiy, A., & Khan, G. (2017). The diffusion and adoption of bitcoin: A practical survey for business. International Business Management, 11(6), 1278-1288. doi:10.3923/ibm.2017.1278.1288
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KHAN, Gohar F