Research Publications for Huw O'connor
Welcome to the University of Waikato research publications search. This database includes all research publications produced by the University from 1998.
Search our Staff Profiles to contact our current staff members.
O'Connor, H., Koslow, S., & Kilgour, M. (2022). Absorbing external information: How team-level cohesion and friction influence the formulation of creative advertising. Journal of Advertising, online, 1-19. doi:10.1080/00913367.2022.2038314
Kilgour, M., Koslow, S., & O'Connor, H. (2019). Why do great creative ideas get rejected?. Journal of Advertising Research, online, 17 pages. doi:10.2501/jar-2019-028
O'Connor, H., Kilgour, M., & Koslow, S. (2019). Advertising creatives at work: How dialogue processes influence originality and strategy.. In ICORIA 2019. Krems, Austria.
O'Connor, H., Kilgour, M., & Koslow, S. (2018). Absorptive capacity in creative advertising development. In ICORIA 2018. Valencia, Spain.
O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2018). Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development. Journal of Advertising Research, 58(2), 202-217. doi:10.2501/JAR-2017-015
Larke, R., Kilgour, M., & O'Connor, H. (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution and Logistics Management, 48(4), 465-483. doi:10.1108/IJPDLM-09-2016-0276
Koslow, S., O'Connor, H., & Kilgour, M. (2018). Client-agency collaboration in new account pitches, pay-for-performance and pro bono work: The double edged sword of agency theory. In ICORIA 2018. Valencia, Spain.
Koslow, S., Sasser, S., & O'Connor, H. (2017). Co-creation or agency theory in marketer-ad agency relationships: Do competitive account reviews or performance based compensations systems work?. In 39th Annual ISMS Marketing Science Conference. Conference held California, USA.
O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2017). Towards a governance framework for advertising ouput. In 16th International Conference on Research in Advertising (ICORIA) 2017. Conference held Ghent, Belgium.
O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2016). Structural drivers of creativity. In ICORIA 2016 (pp. 13 pages). Ljubljana.