Research Publications for Athol M (Mark) Kilgour
Welcome to the University of Waikato research publications search page. This database includes all research publications produced by the University from 1998.
See Also: Research Links | Student Research Theses | Research Commons
Author's Publications
Use our Online Phonebook
to contact our current staff members.
West, D., Koslow, S., & Kilgour, M. (2019). Future directions for advertising creativity research. Journal of Advertising, 48(1), 102-114. doi:10.1080/00913367.2019.1585307
Other publications by:
KILGOUR, Athol M (Mark)O'Connor, H., Kilgour, M., & Koslow, S. (2019). Advertising creatives at work: How dialogue processes influence originality and strategy.. In ICORIA 2019. Krems, Austria.
Kilgour, M., Koslow, S., & O'Connor, H. (2019). Why do great creative ideas get rejected?. Journal of Advertising Research, online, 17 pages. doi:10.2501/jar-2019-028
Larke, R., Kilgour, M., & O'Connor, H. (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution and Logistics Management, 48(4), 465-483. doi:10.1108/IJPDLM-09-2016-0276
John, S., Larke, R., & Kilgour, M. (2018). Applications of social media for medical tourism marketing: An empirical analysis. Anatolia: an international journal of tourism and hospitality research, 29(4), 553-565. doi:10.1080/13032917.2018.1473261
Koslow, S., O'Connor, H., & Kilgour, M. (2018). Client-agency collaboration in new account pitches, pay-for-performance and pro bono work: The double edged sword of agency theory. In ICORIA 2018. Valencia, Spain.
O'Connor, H., Kilgour, M., & Koslow, S. (2018). Absorptive capacity in creative advertising development. In ICORIA 2018. Valencia, Spain.
O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2017). Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development. Journal of Advertising Research, online, 39 pages. doi:10.2501/JAR-2017-015
O'Connor, H., Kilgour, M., Koslow, S., & Sasser, S. (2017). Towards a governance framework for advertising ouput. In 16th International Conference on Research in Advertising (ICORIA) 2017. Conference held Ghent, Belgium.
Kilgour, M. (2017). Studying creativity across different domains: Advertising. In J. Kaufman, V. Glaveanu, & J. Baer (Eds.), The Cambridge Handbook of Creativity across Domains (pp. 325-344). Cambridge University Press.
Other publications by:
KILGOUR, Athol M (Mark)