Research Publications for Mark B Buschgens

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Author's Publications

Publications ByBUSCHGENS, Mark B

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  • Buschgens, M. (2020). The role of imagined community in the global marketplace: An investigation of brand visual aesthetics and diaspora consumer. (PhD Thesis, RMIT University). Retrieved from http://rmit/

  • Buschgens, M., Figueiredo, B., & Rahman, K. (2020). How brand owners construct imagined worlds with brand visual aesthetics. Journal of Brand Management, 27(3), 266-283. doi:10.1057/s41262-019-00178-2

  • Buschgens, M., Figueiredo, B., & Rahman, K. (2019). How brand visual aesthetics foster a transnational imagined community. European Journal of Marketing, 53(11), 2268-2292. doi:10.1108/EJM-10-2017-0655

  • Buschgens, M., Figueiredo, B., & Rahman, K. (2019). Brand aesthetics: Interpretations of consumers imagined homeland. In 2019 ANZMAC Conference Proceedings. Wellington, New Zealand.

  • Buschgens, M., Figueiredo, B., & Rahman, K. (2018). How regional diasporic consumer experiences produce transnational imaginary.. Advances in Consumer Research, 46, 382-385.

  • Buschgens, M., Figueiredo, B., & Rahman, K. (2017). Understanding the commingled-experience of transnational diaspora. In ANZMAC 2017 Conference Proceedings. RMIT University, Melbourne, Australia.

  • Buschgens, M. (2011). The Arabesque as a cultural interface for contemporary packaging design in the Arabian Gulf. (Master's Thesis, Univeristy of New South Wales, Sydney, Australia). Retrieved from

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