Research Publications for Ou Wang

Welcome to the University of Waikato research publications search. This database includes all research publications produced by the University from 1998.

Author's Publications

Publications ByWANG, Ou

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  • Wang, O., & Scrimgeour, F. (2022). Consumer segmentation and motives for choice of cultured meat in two Chinese cities: Shanghai and Chengdu. British Food Journal, online. doi:10.1108/BFJ-09-2021-0987

  • Wang, O., & Scrimgeour, F. (2021). Consumer adoption of online-to-offline food delivery services in China and New Zealand. British Food Journal, online(online), 19 pages. doi:10.1108/bfj-03-2021-0208

  • Wang, O., Somogyi, S., & Ablett, R. (2021). The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters. British Food Journal, 123(7), 2289-2306. doi:10.1108/BFJ-12-2020-1101

  • Wang, O., & Scrimgeour, F. (2021). Willingness to adopt a more plant-based diet in China and New Zealand: Applying the theories of planned behaviour, meat attachment and food choice motives. Food Quality and Preference, 93, 12 pages. doi:10.1016/j.foodqual.2021.104294

  • Billore, S., Kobayashi, T., & Wang, O. (2021). Consumer attitudes towards leftover food takeout interventions: A case study of the doggy bag in Japan. British Food Journal, online, 17 pages. doi:10.1108/BFJ-03-2021-0231

  • Wang, O., Somogyi, S., & Ablett, R. (2020). Chinese consumers’ willingness to pay for quality attributes and online purchase of lobsters imported from Canada, U.S. and Australia. In AARES 2020. Perth, Australia.

  • Wang, O., Somogyi, S., & Charlebois, S. (2020). Food choice in the e-commerce era: A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail. British Food Journal, 122(4), 1215-1237. doi:10.1108/bfj-09-2019-0682

  • Wang, O., & Somogyi, S. (2020). Motives for luxury seafood consumption in first-tier cities in China. Food Quality and Preference, 79, 9 pages. doi:10.1016/j.foodqual.2019.103780

  • Wang, O. (2020). Consumer adoption of online-to-offline food delivery services: A conceptual model. In Advances in Digital Marketing and eCommerce: First International Conference, 2020 (pp. 95-105). Springer. doi:10.1007/978-3-030-47595-6_13

  • Wang, O., & Somogyi, S. (2019). Consumer adoption of sustainable shellfish in China: Effects of psychological factors and segmentation. Journal of Cleaner Production, 206, 966-975. doi:10.1016/j.jclepro.2018.09.189


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