Research Publications for Ou Wang
Welcome to the University of Waikato research publications search page. This database includes all research publications produced by the University from 1998.
See Also: Research Links | Student Research Theses | Research Commons
Author's Publications
Use our Online Phonebook
to contact our current staff members.
Wang, O. (2020). Consumer adoption of online-to-offline food delivery services: A conceptual model. In Advances in Digital Marketing and eCommerce: First International Conference, 2020 (pp. 95-105). Springer. doi:10.1007/978-3-030-47595-6_13
Other publications by:
WANG, OuWang, O., Somogyi, S., & Charlebois, S. (2020). Food choice in the e-commerce era: A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail. British Food Journal, 122(4), 1215-1237. doi:10.1108/bfj-09-2019-0682
Wang, O., Somogyi, S., & Ablett, R. (2020). Chinese consumers’ willingness to pay for quality attributes and online purchase of lobsters imported from Canada, U.S. and Australia. In AARES 2020. Perth, Australia.
Other publications by:
WANG, OuWang, O., & Somogyi, S. (2020). Motives for luxury seafood consumption in first-tier cities in China. Food Quality and Preference, 79, 9 pages. doi:10.1016/j.foodqual.2019.103780
Other publications by:
WANG, OuWang, O., Somogyi, S., & Charlebois, S. (2019). Mapping the value chain of imported shellfish in China. Marine Policy, 99, 69-75. doi:10.1016/j.marpol.2018.10.024
Wang, O., & Somogyi, S. (2019). Determinants for consumer food choice with the New Retail e-commerce mode. In AARES 2019 Annual Conference. Melbourne, Australia.
Other publications by:
WANG, OuWang, O., & Somogyi, S. (2019). Motivations for choice of luxury seafood in China. Poster session presented at the meeting of Foodomics 2019. Auckland, NZ.
Other publications by:
WANG, OuWang, O., & Somogyi, S. (2019). Consumer adoption of sustainable shellfish in China: Effects of psychological factors and segmentation. Journal of Cleaner Production, 206, 966-975. doi:10.1016/j.jclepro.2018.09.189
Other publications by:
WANG, OuWang, O., Somogyu, S., & Ablett, R. (2018). Chinese consumers' willingness to pay for quality attributes and online purchase of Canadian, U.S., and Australian lobster. Poster session presented at the meeting of 3rd Asian Sensory and Consumer Research Symposium. Kuala Lumpur, Malaysia.
Other publications by:
WANG, OuWang, O., & Simon, S. (2018). Consumer adoption of online food shopping in China. British Food Journal, 120(12), 2868-2884. doi:10.1108/BFJ-03-2018-0139