Research Publications for Grahame R (Roy) Larke
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Larke, R., Kilgour, M., & O'Connor, H. (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution and Logistics Management, 48(4), 465-483. doi:10.1108/IJPDLM-09-2016-0276
John, S., Larke, R., & Kilgour, M. (2018). Applications of social media for medical tourism marketing: An empirical analysis. Anatolia: an international journal of tourism and hospitality research, 29(4), 553-565. doi:10.1080/13032917.2018.1473261
Causton, M., & Larke, R. (2017). Japan Consumer: CSLA Blue Book. CSLA University.
Other publications by:
LARKE, Grahame R (Roy)Guo, Y., FitzPatrick, M., & Larke, R. (2017). Use of digital technologies in consumer fitness practices: Insight from service-dominant logic. In International Conference on Marketing and Business Development. Conference held Bucharest, Romania.
Larke, G. R., & Causton, M. (2017). Japan: The marketing year in review. The Market and Media Databook of Japan 2017/2018, 3-10.
Other publications by:
LARKE, Grahame R (Roy)De Villiers, R., Larke, R., & Scott-Kennel, J. (2016). E-Assessment as method and set of tools to ensure effective learning & teaching. In Meditari Accountancy Research Conference 2016 (pp. 26 pages). Kwa Maritane, Pilansberg, South Africa.
Larke, R., Kilgour, M., & John, S. (2016). Tourist growth and the implications for retail marketing strategy: Insights from Japan. Journal of Travel and Tourism Marketing, 33(5), 658-670. doi:10.1080/10548408.2016.1167359
Nishio, T., Larke, R., van Heerde, H., & Melnyk, V. (2016). Analysing the motivations of Japanese international sports-fan tourists. European Sport Management Quarterly, 16(4), 487-501. doi:10.1080/16184742.2016.1188838
Other publications by:
LARKE, Grahame R (Roy)De Villiers, R., Scott-Kennel, J., & Larke, R. (2016). Seven principles of e-assessment: A structure for developing e-assessments for online education. In 15th European Conference on E-Learning (pp. 114). Conference held Prague, Czech Republic.
De Villiers, R., Scott-Kennel, J., & Larke, R. (2016). Principles of effective e-assessment: A proposed framework. Journal of International Business Education, 11, 65-92.
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