Research Publications for Roger W Brooksbank
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Fullerton, S., Brooksbank, R., & Neale, L. (2019). Measuring the effectiveness of technology-based marketing strategies from the consumer perspective. European Business Review, 31(6), 813-830. doi:10.1108/EBR-11-2017-0208
Fullerton, S., & Brooksbank, R. (2018). Spies!. In Association of Marketing Theory and Practice 2018 Annual Meeting. Conference held Ponte Vedra, Florida, USA.
Brooksbank, R. W., Subhan, Z., & Miller, S. (2018). What differentiates successful strategic marketing among manufacturers in an emerging versus developed market?. Asia Pacific Journal of Marketing and Logistics, 30(2), 309-332. doi:10.1108/APJML-12-2016-0251
Brooksbank, R., Subhan, Z., & Calderwood, R. (2018). How applicable are conventional strategic marketing practices in emerging methods? An exploratory study in India. International Journal of Emerging Markets, 13(5), 959-979. doi:10.1108/IJoEM-06-2017-0205
Brooksbank, R., Fullerton, S., & Miller, S. (2018). Technology-based marketing strategies through the consumables lens: How interrelated are perceptions of ethicality and effectiveness. In Institute for Global Business Research Conference Proceedings (pp. 97). Nashville, USA: Institute for Global Business Research.
Brooksbank, R., Miller, S., Subhan, Z., & Vorontsova-Wheatley, N. (2017). Successful strategic marketing: United States manufacturers in the post-global financial crisis era. New Zealand Journal of Applied Business Research, 15(2), 1-9.
Fullerton, S., Brooksbank, R., & Neale, L. (2017). Consumer perspectives on the ethics of an array of technology-based marketing strategies: An exploratory study. Asia-Pacific Journal of Marketing and Logistics, 29(5), 1079-1096. doi:10.1108/APJML-09-2016-0179
Steel, D., & Brooksbank, R. (2017). Culture change for salespeople in the financial services industry: A past, present and future perpective. International Journal of Sales Transformation, Q2, 20-23.
Brooksbank, R. W., Subhan, Z., & Calderwood, R. (2016). Marketing's contribution to strategic decision-making: Manufacturers in an emerging versus mature market. In Marketing in a Post-Disciplinary Era (pp. 906-913). Conference held Christchurch, New Zealand: University of Canterbury.
Rader, S., Brooksbank, R., Subhan, Z., Lanier, C., Flint, D., & Vorontsova, N. (2016). Toward a theory of adoption of mobile technology devices: An ecological shift in life-worlds. Academy of Marketing Studies Journal, 20(3), 38-61.