Research Publications for Roger W Brooksbank
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Brooksbank, R., & Fullerton, S. (2020). Cognitive dissonance revisited: A typology of B2B buyers' post-decision ‘cognitive states’ and its implications for sales professionals. Asia Pacific Journal of Marketing and Logistics, 32(8), 1759-1782. doi:10.1108/APJML-01-2019-0068
Brooksbank, R. (2019). They're only words. The International Journal of Sales Transformation, 5(4), 48-50.
Brooksbank, R., Fullerton, S., & Sego, T. (2019). Retail surveillance techniques: What drives their un/acceptability?. In J. E. Richard, & K. Djavlonbek (Eds.), ANZMAC 2019: Winds of Change Conference Proceedings (pp. 1035-1040). Wellington, New Zealand: ANZMAC.
Fullerton, S., Brooksbank, R., & Neale, L. (2019). Measuring the effectiveness of technology-based marketing strategies from the consumer perspective. European Business Review, 31(6), 813-830. doi:10.1108/EBR-11-2017-0208
Brooksbank, R. W., Subhan, Z., & Miller, S. (2018). What differentiates successful strategic marketing among manufacturers in an emerging versus developed market?. Asia Pacific Journal of Marketing and Logistics, 30(2), 309-332. doi:10.1108/APJML-12-2016-0251
Fullerton, S., & Brooksbank, R. (2018). Spies!. In Association of Marketing Theory and Practice 2018 Annual Meeting. Conference held Ponte Vedra, Florida, USA.
Brooksbank, R., Fullerton, S., & Miller, S. (2018). Technology-based marketing strategies through the consumables lens: How interrelated are perceptions of ethicality and effectiveness. In Institute for Global Business Research Conference Proceedings (pp. 97). Nashville, USA: Institute for Global Business Research.
Brooksbank, R., & Fullerton, S. (2018). A taxonomy of B2B buyers’ post-decision cognitive states: Sharpening the customer focus for professional salespeople. In J. G. Fowler, & J. Weiser (Eds.), Back to the Future: Revisiting the Foundations of Marketing (pp. 481-482). West Palm Beach, FL: Society of Marketing Advances.
Brooksbank, R., Subhan, Z., & Calderwood, R. (2018). How applicable are conventional strategic marketing practices in emerging methods? An exploratory study in India. International Journal of Emerging Markets, 13(5), 959-979. doi:10.1108/IJoEM-06-2017-0205
Hayes, D., Subhan, Z., & Brooksbank, R. (2017). Encompass software: Managing entrepreneurial growth. Global Journal of Business Pedagogy, 1(1), 48-54.