Research Publications for Roger W Brooksbank
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Brooksbank, R. W., Subhan, Z., & Miller, S. (2018). What differentiates successful strategic marketing among manufacturers in an emerging versus developed market?. Asia Pacific Journal of Marketing and Logistics, 30(2), 309-332. doi:10.1108/APJML-12-2016-0251
Fullerton, S., Brooksbank, R., & Neale, L. (2017). Consumer perspectives on the ethics of an array of technology-based marketing strategies: An exploratory study. Asia-Pacific Journal of Marketing and Logistics, 29(5), 1079-1096. doi:10.1108/APJML-09-2016-0179
Steel, D., & Brooksbank, R. (2017). Culture change for salespeople in the financial services industry: A past, present and future perpective. International Journal of Sales Transformation, Q2, 20-23.
Brooksbank, R. (2016). Re-sharpening the customer focus in B2B markets: Understanding selling as 'marketing in action. The International Journal of Sales Transformation, September(2), 35-37.
Brooksbank, R., & Subhan, Z. (2016). 7 steps to cultural heaven. Journal of Sales Transformation, April(2.2), 24-27.
Brooksbank, R. (2016). WMS Sales Academy - Marketing Strategy Case Study. Waikato Management School.
Brooksbank, R. W., Subhan, Z., & Calderwood, R. (2016). Marketing's contribution to strategic decision-making: Manufacturers in an emerging versus mature market. In Marketing in a Post-Disciplinary Era (pp. 906-913). Conference held Christchurch, New Zealand: University of Canterbury.
Rader, S., Brooksbank, R., Subhan, Z., Lanier, C., Flint, D., & Vorontsova, N. (2016). Toward a theory of adoption of mobile technology devices: An ecological shift in life-worlds. Academy of Marketing Studies Journal, 20(3), 38-61.
Brooksbank, R. (2016). Waikato University's Roger Brooksbank on why marketers need to put customers first. StopPress, May 13, 7 pages.
Walmsley, A., & Brooksbank, R. (2015). Code Avengers Ltd - Marketing Strategy Case Study. Waikato Management School.