Dr Amanda J Williamson

Amanda Williamson

Senior Lecturer in Innovation and Strategy

Qualifications: PhD; MBS; BBS (First Class Hons)

About Amanda

Amanda is a lecturer in innovation and strategy at Waikato Management School, at the University of Waikato. She is passionate about the adoption of artificial intelligence, and the ways it can be leveraged in business and in research. Amanda teaches business strategy and researches the health of entrepreneurs via innovative research methods.

Previous to arriving at the University of Waikato she worked at the New Zealand Centre for SME Research, held a Visiting Researcher position in Chile (PUC, School of Engineering), and was awarded her PhD at the Institute of Work Psychology (Sheffield, UK).

Download Academic Curriculum Vitae (CV)

Dr Williamson engages in (1) AI-aligned strategy consulting, (2) teaching, and (3) research. These three activities are outlined next.

Strategy consulting

Amanda helps leaders identify the business growth possibilities of an AI-aligned strategy. She combines expertise in big-picture thinking around strategy and innovation, with thought-leadership in artificial intelligence and emerging technologies, to demonstrate how strategy and AI can work together.


Dr Williamson was the winner of the Divisional Teaching Excellence Award (Waikato Management School, awarded in 2020), and the research excellence award called the "Early Career Researcher Award" (Waikato Management School, awarded in 2022). In the classroom, Amanda teaches entrepreneurship, strategy and foresight.

Teaching in 2022

Courses she has taught this year include:


Amanda's research intersects the fields of strategy/entrepreneurship, psychology and artificial intelligence. She is interested in the health/emotions of entrepreneurs, and the use of innovative technologies (e.g., machine learning, experience sampling, physiological measurement).

Amanda has published multiple articles in the leading journal in her field, and has active research projects and international collaborations examining the cross-directional effects between entrepreneurial behaviour, and emotions/health, employing innovative research methods like natural language processing.

Video overviews of research articles

Research Affiliations

Amanda holds the following research positions:

External Profiles

  • Twitter: @AmandaOnData
  • Google Scholar
  • LinkedIn
  • ResearchGate
  • ORCID: 0000-0003-3727-4577
  • WebOfScience ResearcherID Y-4508-2018
  • SSRN Author ID 3429552
  • Personal website:

  • Postal Address

    Dr Amanda J Williamson MSB 4.38
    C/O Waikato Management School
    The University of Waikato
    Private Bag 3105
    Hamilton 3240
    New Zealand

    Recent Publications

    • Rojas-Córdova, C., Pertuze, J., Williamson, A. J., & Leatherbee, M. (2022). More structure or better social practices? Using a contingency lens to address ambidexterity gaps in innovative SMEs. International Journal of Emerging Markets, online, 26 pages. doi:10.1108/ijoem-04-2021-0572

    • Stephan, U., Zbierowski, P., Pérez-Luño, A., Wach, D., Wiklund, J., Alba Cabañas, M., . . . Zahid, M. (2022). Act or Wait-and-See? Adversity, Agility, and Entrepreneur Wellbeing across Countries during the COVID-19 Pandemic. Entrepreneurship Theory and Practice, online, 42 pages. doi:10.1177/10422587221104820

    • Williamson, A. J., Drencheva, A., & Wolfe, M. T. (2022). When do negative emotions arise in entrepreneurship? A contextualized review of negative affective antecedents. Journal of Small Business Management, online, 46 pages. doi:10.1080/00472778.2022.2026952

    • Williamson, A., Battisti, M., & Pollack, J. (2022). Capturing passion expressed in text with artificial intelligence (AI): Affective passion waned, and identity centrality was sustained in social ventures. Journal of Business Venturing Insights, 17, e00295. doi:10.1016/j.jbvi.2021.e00295

    Find more research publications by Amanda Williamson


    Data; Emotional Intelligence; Human Behaviour; Machine Learning; Management; Psychology; Social Science Research; Strategic Management; Technology

    Entrepreneurship; Entrepreneurs; Affect; Moods; Innovation; Sleep; Cognition; Passion; Entrepreneurial Passion; Research Methods; Sentiment analysis

    Contact Details

    Email: [email protected]
    Room: MSB 4.38
    Phone: +64 7 837 9676