Dr Amanda J Williamson

Amanda Williamson

Lecturer in Innovation and Strategy

Qualifications: PhD; MBS; BBS (First Class Hons)

About Amanda

I am a lecturer in innovation and strategy at Waikato Management School, at the University of Waikato. I currently teach strategic management in the Master of Business and Management (MBM) programme.

I undertook my PhD at the Institute of Work Psychology at Sheffield University in the UK, where my research was in the area of entrepreneurship, specifically new venture emergence. Prior to starting at Waikato, I was a visiting researcher in Chile, and a research assistant at the New Zealand Centre for SME Research, Massey University.

Download Curriculum Vitae (CV)


In the classroom, I teach masters students about managing strategically, and final year business students how to commercialise a venture.

Research Interest

My area of research intersects the fields of entrepreneurship and psychology. I am interested in the entrepreneurial mind. I use innovative research methods (machine learning, experience sampling, physiological measurement) to examine entrepreneurship through a psychological lens. I am passionate about Latin America, pro-social research contexts, and in the cross-directional effects between entrepreneurial behaviour, and sleep, emotions or health.

I have published in a leading journal in the field, and have active research projects and international collaborations on entrepreneurship and mood, employing innovative research methods like machine learning and sentiment analysis.

An overview of a recent article is provided in the short video below:

Research Affiliations

I am a member of The Institute for Ethical AI & Machine Learning and affiliated with the following research centres:

External Profiles

Social media and external research profiles:

Papers Taught

Research Supervised

Research Interests

Recent Publications

  • Williamson, A., & Drencheva, A. (2019). Emotional costs of the entrepreneurial process: A review and agenda for future research. In G. Atinc (Ed.), 79th Annual Meeting of the Academy of Management Vol. 2019 (pp. 40 pages). Boston, Massachusetts. doi:10.5465/AMBPP.2019.10729abstract

  • Williamson, A. (2019). Exploring the dark side and the downside of entrepreneurship with machine learning, sentiment analysis and experience sampling methodologies.. (PhD Thesis, University of Sheffield).

  • Williamson, A., Battisti, M., Leatherbee, M., & Gish, J. J. (2019). Rest, zest, and my innovative best: Sleep and mood as drivers of entrepreneurs’ innovative behavior. Entrepreneurship Theory and Practice, 43(3), 582-610. doi:10.1177/1042258718798630

  • Williamson, A., Battisti, M., Drencheva, A., & Ferri, C. (2019). Entrepreneurial disappointment and its link with mental illness: A machine learning study. In The 79th Annual Meeting of the Academy of Management. Boston, Massachusetts.

Find more research publications by Amanda Williamson


Emotional Intelligence; Human Behaviour; Management; Psychology; Strategic Management

Entrepreneurship; Entrepreneurs; Affect; Moods; Innovation; Sleep; Cognition; Passion; Entrepreneurial Passion; Research Methods

Contact Details

Room: MSB 4.38
Phone: +64 7 837 9676