Dr Amanda J Williamson

Amanda Williamson

Lecturer in Innovation and Strategy

Qualifications: PhD; MBS; BBS (First Class Hons)

About Amanda

Amanda is a lecturer in innovation and strategy at Waikato Management School, at the University of Waikato. Her research focuses on the health of entrepreneurs and artificial intelligence.

Previous to arriving to the University of Waikato she worked at the New Zealand Centre for SME Research, held a Visiting Researcher position in Chile (PUC, School of Engineering), and was awarded her PhD at the Institute of Work Psychology (Sheffield, UK).

Download Curriculum Vitae (CV)


Dr Williamson was the winner of the 2019 Divisional Teaching Excellence Award (Waikato Management School).

In the classroom, Amanda focuses on the mind of the entrepreneur. She currently teaches masters students about thinking and managing strategically, and final year students about commercialising a venture.

Research Interests

Amanda's research intersects the fields of entrepreneurship, psychology and artificial intelligence. In the context of entrepreneurial behavior, she is interested in health/emotions and innovative research methods (e.g., machine learning, experience sampling, physiological measurement).

Amanda has published multiple articles in the leading journal in the field, and has active research projects and international collaborations examining the cross-directional effects between entrepreneurial behaviour, and emotions/health, employing innovative research methods like natural language processing.

A new conceptual article includes:

An overview of another article is provided in the short video below:

Research Affiliations

Amanda holds the following research positions:

External Profiles

Social media and external research profiles:

Postal Address

Dr Amanda J Williamson MSB 4.38
C/O Waikato Management School
The University of Waikato
Private Bag 3105
Hamilton 3240
New Zealand

Papers Taught

Recent Publications

  • Williamson, A., Battisti, M., & Pollack, J. (2022). Capturing passion expressed in text with artificial intelligence (AI): Affective passion waned, and identity centrality was sustained in social ventures. Journal of Business Venturing Insights, 17, e00295. doi:10.1016/j.jbvi.2021.e00295

  • Williamson, A., Gish, J. J., & Stephan, U. (2021). Let’s focus on solutions to entrepreneurial ill-being! Recovery interventions to enhance entrepreneurial well-being. Entrepreneurship Theory and Practice, online, 104225872110064. doi:10.1177/10422587211006431

  • Williamson, A. J., Short, J. C., & Wolfe, M. T. (2021). Standing out in crowdfunded microfinance: A topic modeling approach examining campaign distinctiveness and prosocial performance. Journal of Business Venturing Insights, 16. doi:10.1016/j.jbvi.2021.e00261

  • Rojas, C. I., Pertuze, J. A., Williamson, A. J., Gilbert-Saad, A., & Alarcón, L. F. (2021). Standardization can be good for exploration: a social capital view of the productivity dilemma in operational teams. Production Planning and Control, online, 19 pages. doi:10.1080/09537287.2021.1903112

Find more research publications by Amanda Williamson


Depression; Emotional Intelligence; Human Behaviour; Machine Learning; Management; Psychology; Social Science Research; Strategic Management

Entrepreneurship; Entrepreneurs; Affect; Moods; Innovation; Sleep; Cognition; Passion; Entrepreneurial Passion; Research Methods; Sentiment analysis

Contact Details

Email: [email protected]
Room: MSB 4.38
Phone: +64 7 837 9676