Dr Cheryl A Cockburn-Wootten

Cheryl Cockburn-Wootten

Director of Teaching & Learning. Senior Lecturer in Organisational, Stakeholder, Tourism, Hospitality Communication

Qualifications: BA Communication Studies (Hons) Glamorgan, Wales UK; Post Graduate Certificate in Education (FE) Cardiff Metropolitan University, Wales UK; PhD University of Wales, UK

About Cheryl

Academic background information: She is currently Director of Teaching & Learning and Senior Lecturer in the School of Management & Marketing, Waikato Management School, University of Waikato, Hamilton, New Zealand. She has held previous positions in the UK and completed her PhD at Cardiff Metropolitan University, Wales, UK.

Current research projects include: Meaningful employment for those who experience a disability; senior tourism; community engagement; communities & stakeholders, critical hospitality; critical tourism;

Interested in supervising the following student research topics: Engagement with community stakeholders; cultural and communication aspects of tourism & hospitality; advocacy; social issues; critical hospitality; disability and accessibility; professionalism;

Teaching: Cheryl completed the United Kingdom's qualification for teachers in universities (PGCE(FE)) Postgraduate Certificate in Teaching Further Education).

Awards & Grants: She has been awarded Waikato Management School's Outstanding Teaching Award and the University of Waikato's Staff Medal for 'Overall Teaching Excellence' Award. She has received and worked with community stakeholders to gain a variety of external community funding, amounting to $150,000 over the last 7 years for social change projects.

Key Research Publications:

Cockburn-Wootten, C., & McIntosh, A. (2020). Improving the accessibility of the tourism industry in New Zealand. Sustainability12(24), 10478.

McIntosh, A., & Cockburn-Wootten, C. (2019). Refugee-focused service providers: improving the welcome in New Zealand. The Service Industries Journal39(9-10), 701-716.

Cockburn-Wootten, C., McIntosh, A. J., Smith, K., & Jefferies, S. (2018). Communicating across tourism silos for inclusive sustainable partnerships. Journal of Sustainable Tourism26(9), 1483-1498.

Gillovic, B., McIntosh, A., Darcy, S., & Cockburn-Wootten, C. (2018). Enabling the language of accessible tourism. Journal of Sustainable Tourism26(4), 615-630.

McIntosh, A. J., & Cockburn-Wootten, C. (2016). Using Ketso for engaged tourism scholarship. Annals of Tourism Research56, 148-151.

Cockburn-Wootten, C. (2012). Critically unpacking professionalism in hospitality: Knowledge, meaningful work and dignity. Hospitality & Society2(2), 215-230.

Cockburn‐Wootten, C., Pritchard, A., Morgan, N., & Jones, E. (2008). “It's her shopping list!” Exploring gender, leisure, and power in grocery shopping. Leisure/Loisir32(2), 407-436.

Cockburn-Wootten, C., Friend, L., & McIntosh, A. (2006). A discourse analysis of representational spaces: Writings of women independent traveller. Tourism: An International Interdisciplinary Journal54(1), 7-16.

Holmes, P., Cockburn-Wootten, C., Motion, J., Zorn, T. E., & Roper, J. (2005). Critical reflexive practice in teaching management communication. Business Communication Quarterly68(2), 247-256.

Papers Taught

Recent Publications

  • Wengel, Y., McIntosh, A., & Cockburn-Wootten, C. (2022). Co-creating knowledge in tourism research using the Ketso method. In G. Phi, & D. Dredge (Eds.), Critical Issues in Tourism Co-Creation (pp. 32-43). Routledge.

  • Gillovic, B., McIntosh, A., Cockburn-Wootten, C., & Darcy, S. (2021). Experiences of tourists with intellectual disabilities: A phenomenological approach. Journal of Hospitality and Tourism Management, 48, 155-162. doi:10.1016/j.jhtm.2021.06.003

  • Cockburn-Wootten, C. (2021). [Special Issue editorial] Hospitality insights through the lens of organizational communication. Hospitality & Society, 11(1), 3-7. doi:10.1386/hosp_00034_2

  • McIntosh, A., & Cockburn-Wootten, C. (2021). Uncovering absences and gaps: using Ketso in qualitative research for accessible tourism. Journal of Qualitative Research in Tourism, 2(1), 1-19. doi:10.4337/jqrt.2021.01.01

Find more research publications by Cheryl Cockburn-Wootten


Ageing; Communication; Culture; Disabilities; Gender; Inclusive Learning; Indigenous Tourism; Management; Pedagogy; Poverty; Public Relations; Social Movements; Sustainability; Tourism; Tourism and Accommodation; Tourism Development; Tourism Impacts; Women and Gender Studies

Tourism & Hospitality

Contact Details

Email: [email protected]
Room: MSB.4.35F
Phone: +64 7 837 9252