Dannie Jefferies

Dannie Jefferies

Teaching Fellow in Digital Business and Supply Chain Management

Qualifications: PhD candidate, Waikato; MDigiBus, Waikato

Iwi: Ngati Apa

Papers Taught

Research Interests

Using gamification to support positive health-behaviour change. Encouraging people to make healthy lifestyle choices could have long-term advantages to society by reducing the incidence of some diseases and reducing the financial burden on healthcare providers.

This study takes a Kaupapa Māori approach to designing a positive health behaviour change intervention.


Management; Marketing; Social Marketing; Supply Chain Management; Technology

Digital Business; Supply Chain Management; Gamification