Professor David McKie

David McKie

Professor of Management Communication
Undergraduate/Graduate Convenor for Leadership Communication

Qualifications: MA Hons (1st Class) University of Glasgow; PhD University of Stirling; PGCE Sheffield University

About David

Professor David McKie teaches strategic communication and leadership and has co-authored six books, published more than 40 book chapters, 60 refereed journal articles, and/or spoken widely on the following areas: Action learning and research; change and leadership; creativity and innovation, emotional intelligence, futures; and strategic communication.

For Executive Education at Waikato Management School, he teaches MBA leadership classes and does corporate training.

He is passionate about delivering education with outcomes. David has supervised 12 PhDs to successful completion and has been a PhD external examiner for universities from Australia and New Zealand, to Spain and the United Kingdom and the United States.

He is also CEO of RAM (Results by Action Management) International and has experience working as a change, leadership, and strategic communication consultant in the private and public sectors in China, Europe, Korea, India, the Middle East, the United Kingdom, and the United States.

Papers Taught

Research Interests

Action inquiry and research
Application of complexity sciences
Blue Ocean strategy
Change management
Creative, and innovative emergent methods
Emotional intelligence
Leadership and leadership development framework
Public relations
Social marketing and strategy
Strategic communication
Sustainable productivity

Recent Publications

  • Antric, T., Toledano, M., & McKie, D. (2021). Learning from practice and politics: The rise and fall of social marketing in Aotearoa New Zealand (1984–2017). Social Marketing Quarterly, 27(1), 32-47. doi:10.1177/1524500421990183

  • Toledano, M., & McKie, D. (2020). Leading an ethical industry: Local and global professional public relations associations. In K. Sriramesh, & D. Vercic (Eds.), The Global Public Relations Handbook: Theory, Research and Practice (3rd ed., pp. 65-72). Routledge.

  • Xifra, J., McKie, D., & Collell, M. -R. (2019). Creatively escaping insularity and encouraging internationalism: British radicalism, history from below, and public relations historiography. Public Relations Review, 45(2), 275-281. doi:10.1016/j.pubrev.2018.06.007

  • Heath, R., McKie, D., Munshi, D., & Xifra, J. (2019). Public relations critical intersections special section introduction. Public Relations Review, 45(5), 101859. doi:10.1016/j.pubrev.2019.101859

Find more research publications by David McKie


Business and corporate social responsibility,
Critical management studies,
Intercultural communication,
Organisational Communication,
Public Relations,
Science, technology and communication,
Strategic communication,

Contact Details

Email: [email protected]
Room: MSB.4.35D
Phone: +64 7 838 4197
Cellphone: 027 288 8730