Dr Mark Buschgens

Mark Buschgens

Lecturer in Marketing

Qualifications: PhD in Marketing, MDes (Hon), BSc. Graphic Design

Personal Website:

About Mark

Mark is a lecturer in marketing at Waikato Management School. Over the last 13 years, he has held academic and industry roles in the field of creative design and marketing in various institutions in Australia, California and the Middle East.

Papers Taught

Research Interests

My research passions are situated at the intersection of design and marketing, with an emphasis on design innovation, cultural branding and consumer culture.

Recent Publications

  • Buschgens, M., Figueiredo, B., & Rahman, K. (2020). How brand owners construct imagined worlds with brand visual aesthetics. Journal of Brand Management, 27(3), 266-283. doi:10.1057/s41262-019-00178-2

  • Buschgens, M. (2020). The role of imagined community in the global marketplace: An investigation of brand visual aesthetics and diaspora consumer. (PhD Thesis, RMIT University). Retrieved from http://rmit/

  • Buschgens, M., Figueiredo, B., & Rahman, K. (2019). Brand aesthetics: Interpretations of consumers imagined homeland. In 2019 ANZMAC Conference Proceedings. Wellington, New Zealand.

  • Buschgens, M., Figueiredo, B., & Rahman, K. (2019). How brand visual aesthetics foster a transnational imagined community. European Journal of Marketing, 53(11), 2268-2292. doi:10.1108/EJM-10-2017-0655

Find more research publications by Mark Buschgens


Advertising; Computer Graphic Design; Consumer Behaviour; Culture; Globalisation; Marketing; Migration; Teaching

Contact Details

Email: [email protected]
Room: MSB.4.16
Phone: +61 415 230 174