Dr Mark Buschgens

Lecturer in Marketing

Qualifications: PhD in Marketing, MDes (Hon), BSc. Graphic Design

Personal Website: http://www.markbuschgens.com

About Mark

Mark is a lecturer in marketing at Waikato Management School. Over the last 12 years, he has held academic and industry roles in the field of creative design and marketing in various institutions in Australia, California and the Middle East.

Papers Taught

Research Interests

My research passions are situated at the intersection of design and marketing, with an emphasis on design innovation, cultural branding and consumer culture.

Recent Publications

• Buschgens, M., Figueiredo, B. Rahman, K., (2020). How brand owners construct imagined worlds with brand visual aesthetics, Journal of Brand Management, 27(3) 266-283.
• Buschgens, M., Figueiredo, B., Rahman, K., (2019). How brand visual aesthetics foster a transnational imagined community, European Journal of Marketing, 53(11) 2268- 2292.
• Buschgens, M., Figueiredo, B., Rahman, K., (2018). How regional diaspora experiences produce transnational imaginary, Advances in Consumer Research, 46, 382-385.

Keywords

Advertising; Computer Graphic Design; Consumer Behaviour; Culture; Globalisation; Marketing; Migration; Teaching

Contact Details