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Dr Michele Schoenberger-Orgad

Michele Schoenberger-Orgad

MBM Programme Director
Senior Lecturer in Management Communication

About Michele

Michèle has been Academic Director of the Master of Business and Management (MBM) programme since 2015. During this time, she has revised the curriculum through continuous improvement practices and feedback from students and industry. Her teaching and research interests are in management communication, management learning and  public relations theory and practice, with particular emphasis on issues and crisis management and political communication. Michèle's commitment to student learning was rewarded in 2011 when she received Waikato Management School’s Outstanding Teaching Award and the University of Waikato Excellence in Teaching Award. Michèle has served in a number of leadership positions at Waikato Management School including as Director of Academic Programmes, MBM Director and Qualifications Convenor for the Bachelor of Communication Studies.

Michèle has published in the prestigious Public Relations Review and in Management Communication Quarterly. She also has interests in cultural sustainability in terms of the creative and cultural industries, which is informed by her practical experience within the arts and cultural sector. Previous employment has been as a senior manager within the museum sector and she has also managed her own business in events management in Israel and in New Zealand.

Recent Publications

  • Schoenberger-Orgad, M., & Orr, N. (2015). Design, plan, implement! Experiential learning for public relations practice. In Australia and New Zealand Communication Association Annual Conference (pp. 2 pages). Queenstown, New Zealand.

  • Schoenberger-Orgad, M. (2015). The gender agenda: Gender communication and the health sector. In Australia and New Zealand Intensive Care Society Conference.

  • Schoenberger-Orgad, M., & Spiller, D. (2014). Critical thinkers and capable practitioners: Preparing public relations students for the 21st century. Journal of Communication Management, 18(3), 210-221. doi:10.1108/JCOM-11-2012-0085

  • Schoenberger-Orgad, M., & Harris, T. (2013). Public relations in action: Social issues, experiential learning and reflection. (pp. 1-16). [Educational document]. Waikato Management School.

Find more research publications by Michele Schoenberger-Orgad


Contact Details

Email: morgad@waikato.ac.nz
Room: MSB.3.42
Phone: +64 7 837 9284