Dr Simon Laing
Senior Lecturer (Computer Science)
Qualifications: BCGD(Hons) MCGD PhD Waikato
My PhD research focussed on developing an understanding of the cognitive effect of visual images on the ideation process and output of graphic designers, with a view to future support of ideation activities. Currently I am investigating the potential for use of Virtual Reality equipment in relation to design ideation activities.
Laing, S. (2018). The role of images in support of graphic design ideation. (PhD Thesis, The University of Waikato, Hamilton, New Zealand).
Laing, S., Apperley, M., & Masoodian, M. (2017). Investigating the effects of client imagery on the ideation process of graphic design. Design Studies, 53, 78-98. doi:10.1016/j.destud.2017.08.001
Laing, S. J., & Masoodian, M. (2016). A study of the influence of visual imagery on graphic design ideation. Design Studies, 45, Part B, 187-209. doi:10.1016/j.destud.2016.04.002
Laing, S., & Masoodian, M. (2015). A study of the role of visual information in supporting ideation in graphic design. Journal of the Association for Information Science and Technology, 66(6), 1199-1211. doi:10.1002/asi.23231 Open Access version: https://hdl.handle.net/10289/9404
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Computer Graphic Design
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Phone: +64 7 838 4505