Dr Yingsha Zhang

Yingsha Zhang

Senior Lecturer in Tourism & Hospitality Management

Qualifications: PhD in Hospitality Management (University of South Carolina), MSc in Human Geography ( Anhui Normal University), Bachelor of Management (South China Normal University)

Personal Website:

Papers Taught

Research Interests

Destination Marketing and Management

Tourist Behavior and Decision Making

Tourism Geography

Sharing Economy

Special Focus: Theme Park, Big Data, Research Method

Recent Publications

  • Zhang, Y., Li, R., Cardenas, D., & Liu, Y. (2018). Does travel distance matter in measuring theme park demand and theme park attractiveness?. In TTRA 2018 International Conference. Conference held Florida, USA.

  • Li, X., Wang, Y., Zhang, Y., & Cao, Y. (2018). Examining the role of corporate social responsibility in resident attitude formation: A missing link?. Journal of Travel Research, online, 18 pages. doi:10.1177/0047287518798490

  • Zhang, Y., & Li, X. (2018). The spatial interaction between theme park demand and theme park attractiveness: An US examination. In The 16th APacCHRIE Conference Proceedings (pp. 85-86). Conference held Guangzhou, China.

  • Zhang, Y., Li, X. R., Su, Q., & Hu, X. (2017). Exploring a theme park's tourism carrying capacity: A demand-side analysis. Tourism Management, 59, 564-578. doi:10.1016/j.tourman.2016.08.019

Find more research publications by Yingsha Zhang


Consumer Behaviour; Data mining; Human Geography; Management; Market Research; Marketing; Statistics; Tourism; Tourism and Accommodation; Tourism Development; Tourism Impacts

Contact Details

Room: MSB.4.15
Phone: +64 7 837 9292
Cellphone: +64 27 588 4827