MKTG503

Marketing Healthcare Services

2019
This paper is not offered for 2019

For previous occurrences, try the 2018 version of this year.

30

500

MKTG151 or MKTG209, and MKTG352

This course will provide an in-depth understanding of the marketing concepts and theories that apply to healthcare services. For example, students will gain a working knowledge of the principles of consumer behaviour, marketing strategy, specific marketing tools and techniques, and integrated marketing communication, and how to use them in healthcare services. Students will build skills in analysing marketing problems and developing marketing programs and strategies in different healthcare contexts.

Additional information

  • Indicative fees current as of 13 Sep 2024 01:20am