MRKTG204

Digital Marketing and Branding

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): MKTG370, MKTG470, MRKTG304

Semesters and Locations

Occurrence Code When taught Where taught
19A (HAM)A Semester : 25 Feb 2019 - 23 Jun 2019 Hamilton
19A (TGA)A Semester : 25 Feb 2019 - 23 Jun 2019 Tauranga
19B (HAM)B Semester : 8 Jul 2019 - 3 Nov 2019 Hamilton

Timetabled Lectures for Digital Marketing and Branding (MRKTG204)

DayStartEndRoomDates
MRKTG204-19A (HAM)
Mon12:00 PM2:00 PMTBAFeb 25 - Jun 2
Thu2:00 PM3:00 PMTBAFeb 25 - Jun 2
MRKTG204-19A (TGA)
Mon3:00 PM5:00 PMTBAFeb 25 - Jun 2
Wed12:00 PM1:00 PMTBAFeb 25 - Jun 2
MRKTG204-19B (HAM)
Mon2:00 PM3:00 PMTBAJul 8 - Oct 13
Thu1:00 PM3:00 PMTBAJul 8 - Oct 13

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG204 for more details


Indicative Fees

Fees for 2019 are not yet available.


Paper Outlines

The following 2018 paper outlines are available for MRKTG204. Please contact the Faculty or School office for details on 2019 outlines.

Additional Information

Available Subjects:  Marketing

Other available years: Digital Marketing and Branding - MRKTG204 (2018)

Paper details current as of : 12 November 2018 2:13pm
Indicative fees current as of : 5 June 2018 4:30am

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