MRKTG553

International Marketing

This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.

Paper Information

Points: 30.0
Prerequisite(s): MRKTG101 and MRKTG200 (or instructor's discretion).
Internal assessment / examination: 100:0
Restriction(s): MINT553 or MKTG553

Trimesters and Locations

Occurrence Code When taught Where taught
23B (HAM)B Trimester : 10 Jul 2023 - 5 Nov 2023 Hamilton
MRKTG553-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for International Marketing (MRKTG553)

DayStartEndRoomDates
Mon12:00 PM2:00 PMMSB.1.21Jul 10 - Oct 15
Mon3:00 PM5:00 PMMSB.1.21Jul 10 - Oct 15

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG553 for more details


Indicative Fees for International Marketing (MRKTG553)

Occurrence Domestic International
 Tuition Resource 
23B (HAM) $2086 $8521
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2022 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2023 outlines.

Additional Information

Available Subjects:  Agribusiness | International Management | Marketing

Other available years: International Marketing - MRKTG553 (2022) , International Marketing - MRKTG553 (2021) , International Marketing - MRKTG553 (2020) , International Marketing - MRKTG553 (2019)

Paper details current as of : 25 November 2022 2:42pm
Indicative fees current as of : 1 December 2022 4:32am

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