This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
Paper Information
| Points: | 30.0 |
|---|---|
| Prerequisite(s): | MRKTG101 and MRKTG200 (or instructor's discretion). |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MINT553 or MKTG553 |
Trimesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 23B (HAM) | B Trimester : 10 Jul 2023 - 5 Nov 2023 | Hamilton |
| MRKTG553-23B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times. | ||
Timetabled Lectures for International Marketing (MRKTG553)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| Mon | 12:00 PM | 2:00 PM | MSB.1.21 | Jul 10 - Oct 15 |
| Mon | 3:00 PM | 5:00 PM | MSB.1.21 | Jul 10 - Oct 15 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG553 for more details
Indicative Fees for International Marketing (MRKTG553)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 23B (HAM) | $2086 | $8521 | |
Paper Outlines
The following 2022 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2023 outlines.
Additional Information
Available Subjects: Agribusiness | International Management | Marketing
Other available years: International Marketing - MRKTG553 (2022) , International Marketing - MRKTG553 (2021) , International Marketing - MRKTG553 (2020) , International Marketing - MRKTG553 (2019)
Paper details current as of : 25 November 2022 2:42pm
Indicative fees current as of : 1 December 2022 4:32am