This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT553 or MKTG553|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|20B (HAM)||B Trimester : 13 Jul 2020 - 8 Nov 2020||Hamilton|
Timetabled Lectures for International Marketing (MRKTG553)
There are no timetabled lectures for MRKTG553.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG553 for more details
Indicative Fees for International Marketing (MRKTG553)
Paper Outlines for International Marketing (MRKTG553)
The following paper outlines are available for International Marketing (MRKTG553).
If your paper occurrence is not listed contact the Faculty or School office.
Other available years: International Marketing - MRKTG553 (2019)
Paper details current as of : 1 July 2020 8:51am
Indicative fees current as of : 4 June 2020 3:25pm