This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
Paper Information
| Points: | 30.0 |
|---|---|
| Prerequisite(s): | MRKTG101 and MRKTG200 (or instructor's discretion). |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MINT553 or MKTG553 |
Semesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 20B (HAM) | B Semester : 13 Jul 2020 - 8 Nov 2020 | Hamilton |
Timetabled Lectures for International Marketing (MRKTG553)
| Day | Start | End | Room | Dates |
|---|---|---|---|---|
| Wed | 2:00 PM | 4:00 PM | MSB.1.20 | Jul 13 - Oct 18 |
| Thu | 3:00 PM | 5:00 PM | MSB.1.13 | Jul 13 - Oct 18 |
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG553 for more details
Indicative Fees for International Marketing (MRKTG553)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 20B (HAM) | $1975 | $0 | $7489 |
Paper Outlines
The following 2019 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2020 outlines.
Additional Information
Available Subjects: Agribusiness | International Management | Marketing
Other available years: International Marketing - MRKTG553 (2019)
Paper details current as of : 18 February 2020 4:25pm
Indicative fees current as of : 31 January 2020 4:26pm