This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
Paper Information
| Points: | 30.0 |
|---|---|
| Prerequisite(s): | MRKTG101 and MRKTG200 (or instructor's discretion). |
| Internal assessment / examination: | 100:0 |
| Restriction(s): | MINT553 or MKTG553 |
Semesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 20B (HAM) | B Semester : 13 Jul 2020 - 8 Nov 2020 | Hamilton |
Timetabled Lectures
The Timetable for 2020 is not available.
Indicative Fees
Fees for 2020 are not yet available.
Paper Outlines
The following 2019 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2020 outlines.
Additional Information
Available Subjects: Agribusiness | International Management | Marketing
Other available years: International Marketing - MRKTG553 (2019)
Paper details current as of : 23 September 2019 9:51am
Indicative fees current as of : 29 July 2019 3:04pm