This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|22A (HAM)||A Trimester : 7 Mar 2022 - 3 Jul 2022||Hamilton|
|MRKTG561-22A (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
MRKTG561-22J (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
|22J (HAM)||J Teaching period : 14 Nov 2022 - 11 Dec 2022||Hamilton|
|MRKTG561-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
Timetabled Lectures for Marketing Management (MRKTG561)
|Wed||10:00 AM||11:00 AM||ON-LINE||Mar 7 - Jun 12|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details
Indicative Fees for Marketing Management (MRKTG561)
Paper Outlines for Marketing Management (MRKTG561)
The following paper outlines are available for Marketing Management (MRKTG561).
If your paper occurrence is not listed contact the Faculty or School office.
Other available years: Marketing Management - MRKTG561 (2021)
Paper details current as of : 30 June 2022 11:53am
Indicative fees current as of : 1 July 2022 4:30am