This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|22J (HAM)||J Teaching period : 14 Nov 2022 - 11 Dec 2022||Hamilton|
|MRKTG561-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.|
The Timetable for 2022 is not available.
Fees for 2022 are not yet available.
The following 2021 paper outlines are available for MRKTG561. Please contact the Faculty or School office for details on 2022 outlines.
Other available years: Marketing Management - MRKTG561 (2021)
Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am