This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21A (HAM)||A Trimester : 1 Mar 2021 - 27 Jun 2021||Hamilton|
MRKTG561-21J (HAM), 21N (HAM) have been cancelled. Please contact the School or Faculty Office for more information.
|21J (HAM)||J Teaching period : 15 Nov 2021 - 16 Jan 2022||Hamilton|
|21N (HAM)||N Teaching period : 1 Mar 2021 - 11 Apr 2021||Hamilton|
Timetabled Lectures for Marketing Management (MRKTG561)
There are no timetabled lectures for 2021 occurrences of MRKTG561 in 2021.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG561 for more details
Indicative Fees for Marketing Management (MRKTG561)
Paper Outlines for Marketing Management (MRKTG561)
The following paper outlines are available for Marketing Management (MRKTG561).
If your paper occurrence is not listed contact the Faculty or School office.
Available Subjects: Marketing
Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am