MRKTG561

Marketing Management

This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.

This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught
22J (HAM)J Teaching period : 14 Nov 2022 - 11 Dec 2022 Hamilton
MRKTG561-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures

The Timetable for 2022 is not available.


Indicative Fees

Fees for 2022 are not yet available.


Paper Outlines

The following 2021 paper outlines are available for MRKTG561. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Executive Education | Marketing

Other available years: Marketing Management - MRKTG561 (2021)

Paper details current as of : 21 September 2021 3:21pm
Indicative fees current as of : 22 September 2021 4:30am

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