Digital marketing applies the fundamentals of marketing strategy to digital business through the application of digital tools and platforms. In the modern age, all businesses use the internet and mobile platforms to varying degrees. The paper teaches the development of marketing strategy to fully exploit digital technology for marketing purposes.
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|21B (HAM)||B Trimester : 12 Jul 2021 - 7 Nov 2021||Hamilton|
MRKTG564-21N (HAM) has been cancelled. Please contact the School or Faculty Office for more information.
|21N (HAM)||N Teaching period : 31 May 2021 - 11 Jul 2021||Hamilton|
Timetabled Lectures for Digital Marketing Strategy (MRKTG564)
There are no timetabled lectures for 2021 occurrences of MRKTG564 in 2021.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG564 for more details
Indicative Fees for Digital Marketing Strategy (MRKTG564)
Paper outlines are currently not available for this paper. Please contact the Faculty or School office for further details.
Available Subjects: Marketing
Paper details current as of : 23 June 2021 12:13pm
Indicative fees current as of : 24 June 2021 4:30am