Social media and related smart technologies are creating incredible new business opportunities, while potentially crippling unprepared companies and industries, and leaving behind workers who are unwilling or unable to adapt. This paper uses lectures, lab-based activities, and investigations of real organisations to examine how to get social media working on behalf of a business. The role of social media in public relations is also emphasised.
||MSYS111 or at the discretion of the Chairperson
||MSYS212, (2013, &, 2014), MSYS453
|Internal assessment / examination:
Note: Students who have taken MSYS212 in 2013 and 2014 may not take this paper.
Semesters and Locations
|18B (HAM)||B Semester : Jul 09 - Nov 04, 2018
Available Subjects: Management Systems | Digital Business | Electronic Business | Electronic Commerce
Other available years: Smart Technologies and Social Media - MSYS353 (2017)
Paper details current as of : 30 November 2017 2:01pm
Indicative fees current as of : 13 December 2017 4:30am