TOMG202

Managing Tourism Demand and Behaviour

2018
This paper is not offered for 2018

20

200

This paper examines the general concepts in consumer behaviour, motivations and purchase decisions derived from marketing and applied in the specific and unique context of tourism.

Additional information

  • Paper details current as of 31 May 2024 19:03pm
  • Indicative fees current as of 2 Jun 2024 01:20am