Photos, Images & Video

Photography style

Please refer to the University of Waikato official brand guidelines for examples and guidance of photography style.

Images and graphics are equally effective as photos. Infographics are especially good at conveying information in a quick and interesting way.

Special considerations for the web

Be careful using images with white backgrounds as they can bleed into the background and lose their definition.

As space is often limited on a web page (especially mobile devices) - it is key to focus on the important details of an image, cropping away any unnecessary background elements. See example below:


Better for web


When adding video content to the website, please ensure all video files are hosted on YouTube or Panopto and an appropriate thumbnail (preview image) has been selected. If you require assistance, please email [email protected]

Further information regarding technical and hosting details can be found in the video implementation guide.