Professor Daniel Fleming

Qualifications: BA Hons Ulster; PhD Stirling

School of Arts


About Daniel

Personal website (with full CV):

Currently Professor of Screen and Media Studies in the School of Arts, previously Professor of Media and Cultural Studies (personal chair) at the University of Ulster in Northern Ireland. Taught prior to that at all levels in several countries, from school to technical institute, and worked as a community media activist, receiving along the way a Distinguished Teaching Award and a Winston Churchill Memorial Fellowship. Has been Visiting Research Fellow at British Telecom, visiting lecturer at a Brazilian university (UFBA, Salvador), and was involved in setting up and delivering a joint British/Japanese Masters programme in International Media Studies. PhD in Film and Media Studies from the University of Stirling in Scotland. Books and papers focus on film aesthetics, media education, popular culture, questions of identity (including masculinities), and cognitive/affective mapping via the media. Teaching embodies, where possible in the corporatized environment, the underlying theme of social sculpture.

At Waikato, as department head 2006-8, implemented the review process that led to the establishment of the BMCT degree programme and the Mediarena facility.

Current recipient of NZ Writers Guild Seed Funding



Media literacies; affect theory; creative industries; practice-based research; media ethnographies; screenplay development.

Research Interests

Film aesthetics; screenplay development; media education; critical pedagogy; object-oriented ontology; performative media ethnography; Badiou's 'event'; critical cosmopolitanism and the media; film and the staging of affect; poetics of the 'deep image'; social sculpture.

Books at Amazon Author Page (with Tweet/Blog feed):

Featured Publications

Recent Publications

  • Fleming, D., & Nicholson, S. T. (2013). The contact sheet: Combining evocative and analytic modes into visual autoethnography of the moment. In N. K. Denzin, & T. Faust (Eds.), Studies in Symbolic Interaction (pp. 43-67). United Kingdom: Emerald Group Publishing Limited.

  • Fleming, D. (2012). Poisoning the affective economy of RW Culture: Re-Mapping the agents. International Journal of Communication, 6, 669-688.

  • Fleming, D. (2011). The Last Samurai. In L. Geraghty (Ed.), Directory of World Cinema: American Hollywood (pp. 158-160). Intellect, United Kingdom.

  • Fleming, D., & Sturm, D. (2011). Media, Masculinities, and the Machine: F1, Transformers, and Fantasizing Technology at its Limits. New York/London: The Continuum International Publishing Group.

View all research publications by Daniel Fleming

Papers Taught


Professor Fleming welcomes graduate, doctoral and postdoctoral inquiries from anybody who thinks that anything in the above description qualifies him to supervise them.

Current PhD projects (as chief supervisor): 'Redefining Independent Filmmaking'; 'Digital Literacy Enhancement: Thai Children's Use, Safety from Risk and Opportunities in Online & Digital Media'; 'A Strategic Framework for Māori Filmmaking'; 'An Ontography of Augmented Reality'.

Postdoctoral project (1 year): Dr. Mohd. Nor Shahizan Ali (senior lecturer, School of Media and Communication Studies, National University of Malaysia), 'Independent Documentary'.

Contact Details

Room: I.4.17