Associate Professor Gareth R Schott

Associate Professor

Qualifications: PhD (University of Wales, Cardiff); Diploma in Social Science Research Methods; BSc (Hons) Behavioural Sciences (First Class)

School of Arts


About Gareth

Assoc. Prof. Gareth Schott is a media psychologist, media scholar and creative practitioner. He is experienced researcher using a wide number of traditional research methods (quantitative and qualitative) as well as practice-led and practice-based research approaches. His own praxis has included soundtrack composition and performance and different forms of illustration. Most of his scholarly research and outputs deal with digital games. He has published on the topics of game player demographics, player experience, game art, machinima, political/documentary games and the application of philosophy of violence to understand the formal components of games. He has also had research published on film, comic books, graphic novels and animation.

His research has been funded by: Arts and Humanities Research Council (UK), University for Industry (UK), Royal Society of New Zealand: Marsden Grants (NZ) and Office of Film and Literature Classification (NZ).

Assoc. Prof. Schott is able to supervise Masters and PhD research (as Chief Supervisor) across a number of disciplinary areas (education, media studies, creative practice, psychology and computer sciences).


Games studies; media psychology; media fandom; digital cultures and literacy in the new media age.

Recent Publications

  • Schott, G. R. (2017). That Dragon, Cancer: Contemplating life and death in a medium that has frequently trivialized both. In DiGRA '17 - Proceedings of the 2017 DiGRA International Conference Vol. 14 (pp. 1-10). Conference held at Swinburne University of Technology, Melbourne, Australia: Digital Games Research Association. Open Access version:

  • van Vught, J., & Schott, G. R. (2017). Identifying with in-game characters: Exploring player articulations of identification and presence. In F. Hakemulder, M. M. Kuijpers, E. S. Tan, K. Bálint, & M. M. Doicaru (Eds.), Narrative Absorption (pp. 157-175). John Benjamins Publishing Company. doi:10.1075/lal.27.09van

  • Schott, G. R., & Marczak, R. (2016). Exploring the cause of game (derived) arousal: What biometric accounts of player experience revealed. Transactions of the Digital Games Research Association (ToDiGRA): Special Issue: Snowbird DiGRA 2014, 2(2), 31-53. Open Access version:

  • Schott, G., Marczak, R., & Hanna, P. (2016). Sound similarity as a tool for understanding player experience: Applying similarity matrix to gameplay performance segmentation. Transactions of the Digital Games Research Association, 2(3), 221-242. Open Access version:

View all research publications by Gareth Schott

Papers Taught

Contact Details

Room: I.4.18
Phone: Ext. 9185