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A TRANSNATIONAL COMPARATIVE STUDY OF AUDIENCE ENGAGEMENTS WITH THE HOBBIT

The Hobbit prefiguration survey (December 2012)

These are some of the findings from our prefiguration survey, which looked to map the potential audience for The Hobbit and the kinds of expectations these viewers had for the film. This survey was completed by over 1000 people worldwide, and employed Q methodology (see www.participations.org/Volume 8/Issue 2/4a Davis Michelle.pdf for a detailed outline of Q methodology)

Types of participation

How important is it for you to see The Hobbit?

Which of the following is MOST motivating you to see The Hobbit?

Are you planning to see The Hobbit in 3D?

Are you planning to see The Hobbit in 48fps?

Were you aware that New Zealand adapted its labour laws and gave Warner Bros a tax break to ensure this film production stayed in New Zealand?