This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT553 or MKTG553|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|20B (HAM)||B Semester : 13 Jul 2020 - 8 Nov 2020||Hamilton|
Timetabled Lectures for International Marketing (MRKTG553)
|Wed||2:00 PM||4:00 PM||MSB.1.20||Jul 13 - Oct 18|
|Thu||3:00 PM||5:00 PM||MSB.1.13||Jul 13 - Oct 18|
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG553 for more details
Indicative Fees for International Marketing (MRKTG553)
The following 2019 paper outlines are available for MRKTG553. Please contact the Faculty or School office for details on 2020 outlines.
Other available years: International Marketing - MRKTG553 (2019)
Paper details current as of : 20 January 2020 2:00pm
Indicative fees current as of : 12 November 2019 11:10am