Breadcrumbs

BCS

Bachelor of Communication Studies

Get the up-to-date industry skills you need to become a Public Relations, Marketing or Communications specialist. This degree will teach you how to satisfy customer needs, influence people’s attitudes and behaviour, and drive strategic change within organisations.

James Forster

Marketing, Public Relations
Working for the Chiefs Rugby franchise has been the perfect career start for James Forster, a social media marketing specialist who did his Bachelor of Communication Studies degree at Waikato University.


Thinking about enroling in the Bachelor of Communication Studies in 2017? Check out the current qualification information.

The BCS now includes a practical business experience paper in third year, and several new required papers have been introduced.

Our Bachelor of Communication Studies graduates are in demand with employers - their creative ideas can help companies to stand out in a crowded marketplace, or persuade people to change their views and behaviour on social issues.

The BCS is a specialist three-year degree that will give you expertise in communication theory and practice, combined with a general understanding of business.

You'll gain the skills required to become a strategy-based marketing or public relations specialist - working in either business, government or the not-for-profit sectors. This degree is an ideal choice if you enjoy talking to people, expressing ideas, being creative, and solving problems.

Learn how to harness the power of communication – in all its written, spoken and visual forms – to develop creative marketing campaigns that can attract loyal new customers to buy a company's products.

Or you could design PR campaigns that encourage people to adjust their beliefs and behaviour on specific social issues, such as health screening, public transport, or the environment.

Our Bachelor of Communication Studies is the only one in New Zealand or Australasia that is certified by the Public Relations Society of America (PRSA), which sets the global standards for the PR industry, in recognition of the outstanding experience we provide to students.

1st Major subjects

For this degree, choose one of the following subjects as your 1st Major:

2nd Major/Minor subjects

This degree offers the flexibility to take either a 2nd Major, or 1-2 Minors, or up to seven elective papers, in almost any of the undergraduate subjects offered at the University of Waikato, such as Digital Business or Writing Studies.

A 2nd Major is equivalent to 7-8 papers in the same subject (105-120 points), while a Minor consists of four papers in the same subject (60 points).

Have a chat to one of our advisers in the Management Student Centre (MSC) to help you plan your programme of study. Phone 0800 654 303 or email msc@waikato.ac.nz

More about this degree

With the BCS you'll gain the skills to pitch news stories to journalists, write powerful speeches that resonate with audiences, and create content that tells a compelling story.

You'll also learn how to create positive relationships with key stakeholders, lead and motivate teams of people to deliver changes, translate communication strategies into action, and take steps to build or repair an organisation’s reputation.

In third year, you'll take advanced papers that build expertise in your major and minor subject/s, covering industry topics such as digital marketing, events management, media relations, health communication, and much more.

Waikato has an international reputation

You'll be studying at Waikato Management School, which is ranked in the top 1% of the business schools worldwide, having achieved Triple Crown Accreditation from EQUIS, AMBA and AACSB,This is a globally recognised benchmark of excellence in teaching and research.

In the prestigious QS World University Subject Rankings 2017, Waikato is ranked in the world's top 250 universities for Business & Management Studies.

 Career opportunities

  • Advertising account executive
  • Brand and campaign manager
  • Communications adviser
  • Community leader
  • Content/web editor
  • Digital marketing specialist
  • Events manager
  • Marketing/sales manager
  • Product category manager
  • Public relations adviser
  • Press secretary
  • Social media manager
  • Sponsorship/fundraising manager
  • Writer/editor

Key information

Study Locations Hamilton
Faculty Waikato Management School
Years 3
Points 360
Start Dates Semester A (February) and Semester B (July)
Domestic Fees $6,462 (approx) per year

Scholarships and prizes

Visit our Scholarship Finder for information about possible scholarships

Prepare yourself for a global career and broaden your horizons by going on an overseas student exchange to one of our partner universities in Europe, Asia, North America or Mexico. You can study overseas for 1-2 semesters, pay your usual Waikato fees, and then credit the points back to your BCS degree.

Management students can apply for the Waikato Management School International Exchange Scholarship, offered twice a year and worth up to $2,500.

You can also apply for the Discover SWUFE International Summer Camp Scholarship, which provides a fully-funded trip to China for two weeks of business lectures and cultural activities, hosted by the South-Western University of Finance and Economics (SWUFE).

Graduate or postgraduate study lets you develop advanced knowledge in an area of management that you are passionate about, giving you an edge in the job market.

Choose from the following options:

For more information about the best study pathway for you, please talk to an adviser in the Management Student Centre (MSC).

Waikato Management School has a vibrant student culture that offers plenty of social and learning opportunities.
You can meet like-minded people through student clubs, such as:

As a Bachelor of Communication Studies student, you are also eligible to become a student member of the Public Relations Institute of New Zealand (PRINZ), for a discounted fee.

We offer a student mentor programme for first-year management students to help you make the academic transition from high school to university.

For expert advice on writing essays and reports, contact our team of specialist teachers in the WMS Language and Learning Development Unit, located in the Management Student Centre (MSB1.50).

Check out the Waikato Management School Facebook page for the latest news and events.

You're eligible to apply for the Bachelor of Communication Studies if you have University Entrance, or its equivalent. All other applications will be considered on a case-by-case basis.

If you don't meet the admission criteria, please email recruitment@waikato.ac.nz, as there may be other pathways you can take to study at the University of Waikato.

Contacts

Management Student Centre

Location: MSB.1.50, Waikato Management School, Hillcrest Road, Hamilton
Phone: +64 838 4303 or 0800 654 303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday

Degree Structure

This degree planner is indicative only, and is subject to final approval. Some subjects may not be offered in 2018.

Degree Planners

No planners available.