Bachelor of Electronic Commerce

Drive the revolution in today's digital business world with this specialist business degree, which provides the ideal blend of management and digital technology skills to future-proof your career.

Please note

From 2018 Bachelor of Electronic Commerce will not be available for new enrolments, and will be replaced by the Bachelor of Business.

There is strong employer demand for graduates who have expertise in both digital technologies and management skills to optimise business performance.

Waikato is recognised as a world leader in providing New Zealand’s first specialist electronic commerce degree.

With a Bachelor of Electronic Commerce degree behind you, you'll gain the flexibility to become a vital link between technical teams and senior management.

Social media, cloud computing, big data, mobile apps and other developments have radically changed the way that businesses engage with technology. Employers need people with a BECom on their CV to help deliver these radical changes.

You’ll learn how to transform existing business processes to make them more efficient, interact in exciting new ways with customers and suppliers, and use business intelligence to gain market insights and make a company more successful.

You’ll explore topics such as: e-commerce, data mining, smart technologies, supply chain management, marketing, online communication, management and accounting.

A great feature of this degree is the two industry experience papers taken in the second and third years. Put your learning into practice and engage with industry professionals by working on real projects at an organisation of your choice for 4-13 weeks over summer (paper codes: MSYS219 and MSYS319). This will help you choose your future career direction.

By the time you finish your degree, you’ll have the contacts, experience and a good portfolio of practical work to launch your career in a wide range of industries, government departments and private technology firms.

Waikato has an international reputation

Study your BECom through Waikato Management School, a Triple Crown international business school accredited by EQUIS, AMBA and AACSB since 2005. This is a global benchmark of excellence in teaching and research, achieved by less than 1% of all business schools worldwide.

We're ranked in the world's top 150 universities for the teaching of Accounting, Finance, Business & Management Studies, and Communication & Media Studies by the prestigious QS Subject Rankings.

Major subjects

For this degree, you'll major in one or two of the subjects below - you don't need to decide until second year.

  • Accounting
  • Applied Computing
  • Electronic Business
  • Leadership Communication
  • Marketing
  • Public Relations
  • Strategic Management
  • Supply Chain Management

If you decide to take a second major, this could be another management subject, or any undergraduate subject offered at the University of Waikato.

Alternatively, you could choose to take a 'Specialisation' (60 points) in a language (Chinese, French, Japanese, Spanish, Te Reo Māori) or Management Education Abroad.

 Career opportunities

  • Information systems consultant
  • Business development manager
  • Systems analyst
  • Business analyst
  • Web systems project manager
  • Digital marketing manager
  • Operations manager
  • Logistics / Supply chain manager
  • Web application developer
  • Internet database designer
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Key information

Study Locations Hamilton
Faculty Waikato Management School
Years 3
Points 360
Start Dates Semester A (February) and Semester B (July)
Domestic Fees $6,335 per year
International Fees $25,865 per year
Tuition fees shown above are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.


These are all the subjects available for the Bachelor of Electronic Commerce

Animal Behaviour
Applied Computing
Biological Sciences
Computer Science
Creative Practices
Creative Technologies
Design Media
Earth Sciences
Education and Society
Electronic Business
Environmental Planning
Environmental Sciences
Health, Sport and Human Performance
Human Development
Human Resource Management
Industrial Relations and Human Resource Management
International Languages and Cultures
Labour Studies
Leadership Communication
Management Education Abroad
Maori Media and Communication
Materials and Processing
Māori and Pacific Development
Māori Cultural Studies/Tikanga Māori
Māori Language/Te Reo Māori
Political Science
Population Studies
Public Policy
Public Relations
Screen and Media Studies
Social Policy
Strategic Management
Supply Chain Management
Theatre Studies
Tourism Management
Women's and Gender Studies
Writing Studies

Scholarships and prizes

Visit our Scholarship Finder for information about possible scholarships

Want to travel while studying?

Take an overseas study exchange for 1-2 semesters, and credit the points back to your Waikato degree!

Prepare yourself for a global career and broaden your horizons by going on a student exchange to one of our partner universities in Europe, Asia, USA, Canada or Mexico. Contact the University of Waikato Student Exchange team to find out more.

BECom students can apply for the Waikato Management School International Exchange Scholarships, offered twice a year and worth up to $2,500 each (depending on the study destination).

From second year, you may also be eligible to apply for the Discover SWUFE International Summer Camp Scholarships. These provide funding for two or more Waikato management students to visit Chengdu, China for two weeks of lectures, business trips and cultural activities.

Graduate or postgraduate study lets you develop advanced knowledge in an area of management that you are passionate about, giving you an edge in the job market.

The BECom(Hons) degree provides a year of postgraduate study in a specialist subject following your bachelor's degree. Learn more about our Honours programme.

Or you may wish to go straight into a professional or research-focused master's degree (120, 180 or 240 points).

Choose from the following options:

For more information, please talk to an adviser in the Management Student Centre (MSC).

Waikato Management School has a vibrant student culture that offers plenty of social and learning opportunities.

You can meet like-minded people through student clubs, such as:

We offer a student mentor programme for first-year management students to help you make the academic transition from high school to university, by connecting you with other students who've been in your shoes before.

For expert advice on writing essays and reports, contact our team of specialist teachers in the WMS Language and Learning Development Unit, located in the Management Student Centre (MSB1.50).

Check out the Waikato Management School Facebook page for the latest news and events.

Hands-on learning and industry experience

Through this degree, you'll gain strong analytical and problem-solving skills, team-work, communication and interpersonal skills, and a holistic understanding of the commercial business environment.

Our students learn by applying theories and concepts to real-world busines cases, engaging class discussions, group work, and a variety of practical experiences.

  • In first year you'll take part in a marketing trade show to design and market an innovative new product. You'll conduct market research and plan a full marketing mix strategy, including packaging design, promotion, price and distribution.
  • A great feature of this degree is the two industry experience papers (MSYS219 and MSYS319) taken in the second and third years. Put your learning into practice and engage with industry professionals by working on real projects at an organisation of your choice for 4-13 weeks over summer.

Gain the skills to succeed at university

For help with writing essays and reports, APA referencing and giving oral presentations, you can access a team of specialist teachers in the WMS Language and Learning Development Unit, located in the Management Student Centre (MSB1.50).

We also have a student mentoring programme to provide extra help to first-year management students. This aims to ease the academic and social transition from high school to university, by connecting you with other students who've been in your shoes before. Mentors can provide guidance on everything from study strategies and papers to social activities.

You're eligible to apply for the Bachelor of Electronic Commerce if you have University Entrance, or its equivalent. All other applications will be considered on a case-by-case basis.

For more details visit see the admissions criteria and University Admissions Statute.

International students are required to have 13 years of school study and meet the English language requirements. Find out more here.

  • If you don't have a strong background in literacy, you may be directed to take MCOM104 Written Communication for Management to help prepare you before attempting STMG191 Introduction to Management.
  • Some first-year papers may have specific entry requirements, so please check the catalogue of papers carefully.
  • If you don't meet the prerequisites listed here, please contact as there may be other pathways you can take to study in this field. The catalogue of papers can be found at


Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

Degree Structure

BECom programme requirements

Degree requirements:

To graduate from the BECom, you'll need to complete all the requirements for your programme:

  • Pass all the compulsory papers for your degree and your major subject/s.
  • Pass at least 360 points, including at least 240 points above 100-level, and at least 80 points above 200-level.
  • Include 40 points above 100-level in a different subject/s from your first major.
  • Pass a Writing Competency Module in your first semester. If you don't pass, you'll be directed to take the paper MCOM104 Written Communication for Management instead.
  • Pass a Computer Competency Module in your first year.
  • Take an Employment Skills Module.

Major subject requirements:

You can take either one or two subject majors for the BECom degree.

For each of your first and second majors, you'll need to:

  • Pass 120 points above 100-level, including at least 60 points above 200-level.
  • Complete any specific paper requirements for your subject major/s.
  • If you take two majors, and wish to complete the BECom within the minimum requirements, you'll need to take a 200-level major paper instead of a year elective paper.
  • Note: You can't count any compulsory papers for this degree towards your major/s.

Applied Computing major requirements:

If you decide to major in Applied Computing, you'll need to take the following compulsory papers:

  • COMP219 Database Practice and Experience
  • COMP233 Internet Applications
  • COMP258 Programming Usable Systems
  • COMP329 Database Systems
  • COMP333 Web Applications Development
  • MSYS319 Industry Experience 2

Note: This major requires COMP103 as a prerequisite for COMP 200-level papers. If Applied Computing is taken as a second major for the BECom, then MSYS319 may be replaced with one of COMP315, COMP321 or COMP325.

Other choices:

  • Generic 2nd major: You can choose to take a second major from any other undergraduate subject offered at the University of Waikato. If it's not a Waikato Management School subject, you'll need to follow the regulations stated by the other faculty. You'll also need to take a 200-level major paper instead of a year one elective paper; or take an extra paper for your BECom degree. For specific paper requirements, please refer to the relevant subject page.
  • Specialisation: You can choose to take a 'Specialisation' (60 points) instead of a second major. For the BECom degree, choose a language (Chinese, French, German, Japanese, Spanish, Te Reo Maori) or Management Education Abroad.
  • Elective papers: Students who decide to take elective papers instead of a second major may take a maximum of 80 points from outside the field of the degree.

Learning goals:

We expect the following outcomes for graduates of the Bachelor of Electronic Commerce:

  • Commercial context: A broad understanding of the business environment and organisational context in which management decisions are made.
  • Connectedness: Able to think and act globally and locally.
  • Citizenship: Developed awareness and holistic understanding of their role as responsible citizens within their organisations and society more generally.
  • Critical thinking: Able to engage with real-world problems in a theoretically informed, rigorous and questioning manner.
  • Communication: Excellent oral, aural, written and electronic communication skills.
  • Collaboration: Interpersonal skills required to participate effectively within and between organisations.
  • Overall: A thorough knowledge of electronic commerce, an understanding of the balance and inter-relationship between current and emerging technologies and business management, and the skills to apply this knowledge in business situations.

Assurance of Learning:

Assessments for the BECom have been designed to measure how well learning outcomes are being met.  Your Assurance of Learning assessments are embedded as part of your compulsory papers.

Conjoint degrees:

This degree can be taken with another degree of your choice. Conjoint degrees are taken simultaneously, and allow you to complete two degrees in a shorter period of time than would normally be possible.

For full details of degree and major requirements, see the Waikato Management School Student Handbook and the University regulations.

View all undergraduate degree planners and further information about our degree structures.