Electronic Commerce

The dynamic world of electronic commerce is constantly evolving and it brings changes to the way we do business. Companies worldwide need to establish a technology-led strategy as well as follow through with that strategy; and that is where you’d come in.

Waylon Kenning

Master of Digital Business
Master of Digital Business student Waylon Kenning likes to create “digital experiences that delight customers; by defining their interests and marrying them to technology”.

Electronic CommerceElectronic commerce is the use of digital devices and electronic networks to conduct business over the internet. It involves the interaction between a business, its customers, suppliers and a range of other stakeholders. Just think of 1-Day or Trademe and how they have revolutionised the private sale of products and services.

Electronic commerce is an ever-evolving field. More and more businesses are moving sections of their operations onto the internet every day. But it’s not just about business, it could also make a difference to your personal life. If you wanted to promote your band or blog, raise money for your favourite charity or turn your hobby into an extra source of income, electronic commerce could assist you in doing that.

By studying Electronic Commerce at Waikato, you'll gain a sought-after mix of IT and management skills that will clearly set you apart from other business graduates - and help you to launch your career in this exciting, dynamic industry. You'll explore all types of digital technologies and platforms such as websites, apps, social media, internal business systems and new emerging platforms, and you'll learn how to use them from a business or managerial perspective to boost business performance, streamline existing processes and increase sales.

You'll gain the skills to design and implement core IT systems, and understand the importance of business intelligence to discover significant insights about your customers, leading to better strategic business decisions. You'll also learn how to lead large teams of people.

If you’re the type of person that enjoys a fast-paced environment, working with the latest technologies and would like to start or manage a business that sells products online, then electronic commerce is likely to interest you.

 Career opportunities

  • E-commerce entrepreneur
  • E-commerce marketing manager
  • E-commerce consultant
  • Implementation consultant
  • Web systems programmer
  • Website developer

200 level

300 level

400 level

Prescriptions for the BECom(Hons), PGCert(ECom), PGDip(ECom) and MDigiBus

Electronic Commerce may be taken as a subject for the BECom(Hons) and MDigiBus. A Postgraduate Certificate and Postgraduate Diploma in Electronic Commerce are also available. The requirements for the subjects, Postgraduate Certificate and Postgraduate Diploma are prescribed in the Waikato Management School Student Handbook.

Students enrolling in 500 level Electronic Commerce papers should normally have a minimum of a B average in undergraduate Electronic Commerce papers, with no less than that in 300 and 400 level Electronic Commerce papers. All students should discuss their programme with the Management Student Centre before enrolling.


Management Student Centre (MSC)
Phone: +64 838 4303 or 0800 654 303

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.*

Associate Professor Stuart Dillon - Chairperson, Department of Management Systems
Location: MS8.G.04
Phone: +64 7 838 4234

Natalie Walmsley - Department Administrator
Location: MS8.G.01
Phone: +64 7 838 4561