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Public Relations

Public Relations is the business of relationships involving two-way communication between an organisation and the groups and individuals they deal with.

Public relations plays an essential role in organisational sustainability as it involves maintaining good relationships between organisations and their stakeholders. Within Public Relations a range of strategic communications are practised such as: crisis and issues management, event management, sponsorship and fundraising, employee relations, government relations and public affairs. Public Relations professionals work with the media, act as the communication intersection between organisations and their publics, and provide the communication support that organisations require.

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So now that you have an idea of what you want to study, let us help you along your way by giving you all the information you need on university life, how to get financial support, student services and how to go about applying to the University of Waikato. Visit our Study in 2015 Student Guide.


Public Relations can also be taken as a second major or supporting subject within most degrees.

School subjects required

There are no specific subjects you need to study at secondary school to study Public Relations at Waikato.

Other subjects that may interest you

English, Management Communication, Marketing, Screen and Media Studies.

Career Opportunities

  • Events Manager
  • Internal Communication Manager  
  • Media Adviser  
  • Professional Fundraiser  
  • Public Affairs Manager
  • Public Relations Consultant  

Potential Employers

  • Corporations and Small Businesses
  • Government
  • Not-for-profit Organisations
  • Public Affairs Agencies
  • Public Relations Firms


If you are interested in Public Relations you will study a combination of management and people-related papers in your first year, before going on to specialised study.

200 Level and Beyond
200, 300 and 400 level papers examine public relations practices, media and public relations, advertising, branding and identity online, communication and creativity, communication interventions, professional and public relations writing, negotiation and persuasion.


Daniel Stevenson, Bachelor of Management Studies (Honours)


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