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Clare Swallow

Clare Swallow

Postgraduate Diploma in Management Studies

Waikato Management School

Clare Swallow is passionate about seeing the next generation of young women enter the exhilarating, fast-paced industry of digital technology.

As general manager of digital at Cucumber, a website/digital marketing agency in Tauranga, Clare leads a team of 23 people and is responsible for setting the company’s strategic direction and leading the sales and marketing efforts.

She decided to enrol for Waikato’s Postgraduate Diploma in Management Studies in 2014 to round out her previous business education and experience.

“I was hoping to fill in the gaps in my understanding of a range of management topics that make up the core of my role, such as interpreting financial information, people management, and building a sustainable innovative company in a tricky industry,” says Clare.

The PGDipMgtSt programme has "absolutely delivered" on her expectations, and she would strongly recommend it to others, she says.

“The course has given me the confidence that I can tackle a pretty demanding role and back myself to take on opportunities when things are going well, and trust myself to find solutions when things are not 100% on track.”

Being able to complete her studies at home in Tauranga, through a recognised institution such as the University of Waikato, was a massive drawcard, she says.

Being exposed to some great lecturers who are also leaders in their field of expertise was a real highlight, and working with students from a diverse range of cultures and industries taught her a great deal about herself.

In January 2015, Clare received one of five Westpac Millennial Women of Influence Awards, which recognised the country’s top digitally savvy young women aged 25-35 who are making a difference in their chosen field.

“I’m really passionate about seeing the next generation of young Kiwis use technology to develop and grow internationally recognised businesses.”


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